Swinburne University: Engineering Open Day Ambient Posters

A Swinburne engineer finds sustainability in everything.

These posters were part of the advertising for Swinburne University of Technology¹s Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers. Working from a very tight budget, we created an advertising piece that used a location one always finds in a university a wall that¹s been plastered over with layers of bill posters for various concerts, rallies and events. We also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Directors: Steve Crawford, Doogie Chapman
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Account Management: Nirali Shah
Published: August 2010

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7 comments

Guest's picture
Guest

Excellent, if it wouldn't be inspired from a Canadian project, Poster Pocket Plants http://posterpocketplants.blogspot.com/

Guest's picture
Guest

Nothing like stealing a project/idea done for the the activation of public space by students over a year ago in Toronto: http://spacingtoronto.ca/2009/07/15/poster-pocket-plants-revisited/

Shame.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It would be good if they had more examples.

Guest's picture
Guest

What is an Ambient poster?

Guest's picture
Guest

Theft is a big word.

Clever Canadians I will say.

Roger Keynes's picture
Roger Keynes
5497 pencils

Quite possibly not an original idea... but more clearly executed.

Will Think for Salary

Guest's picture
Guest

I love it!

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