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Swedish Post: Sweden's safest hands

This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel. The competition lasts until October 9th.

Download app here: http://itunes.apple.com/se/app/id461731785?mt=8

Advertising Agency: Åkestam Holst, Sweden
Web / App production: From Stockholm With Love
Sound production: Plan 8
Account supervisor: Göran Åkestam
Account manager: Jacob Stjärne
Creative Director: Andreas Ullenius
Copywriter: Hanna Björk
Art Director: Lars Holthe
Production manager: Daniel Sundin, Maria Ljung
Planner: Lars Friberg
Digital producer: Johan Eklund
Graphic designer: Oscar Gardö, Anna Forsberg, Andreas Dagman
Motion designer: Nisse Axman
Assistant Art Director: Kim Ihre

6 comments

kleenex's picture
kleenex
27986 pencils

cool idea..

Jay121's picture
Jay121
58 pencils

just imagine everyone walking through public like this guy...

morse's picture
morse
15853 pencils

Dangerous game to walk like this on the streets, but otherwise it's a nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
5379 pencils

Love it. Great way to use the medium.

MissKarizz's picture
MissKarizz
19 pencils

haha this is so awesome! And for it to be an initiative of the public post, too. Pretty sweet!

velle's picture
velle
1550 pencils

fun.

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