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Skier

Agency: 
Published/Aired: 
May 2011
Description: 

On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.

Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly

Comments (7)

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Highest Rated

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

idea is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

morse's picture
morse
Activity Score 17364

It's good, but I'm sure I've seen this done before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

k.app.ad's picture
k.app.ad
Activity Score 108

its awesome...

niniasufle's picture
niniasufle
Activity Score 407

done done done!

Tom Kelly's picture
Tom Kelly
Activity Score 2

As one of the two creatives who worked on this at BC, I am embarrassed. I've never seen the original before today (done by Bloom Dublin) but it still looks really bad. I'm emailing AotW now to have ours pulled.

niniasufle's picture
niniasufle
Activity Score 407

wow that's very nice of you, it shows that you respect others people works, and that it's more important than staying silent like nothing ever happened
(sorry my bad english)

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

idea is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

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