Feed your cows' grass habit.
To deliver the message that SustaiN (fertiliser) grows more grass for your cows, a giant 8m marijuana joint was installed right across from the main gate to the New Zealand National Agricultural Fieldays.
Advertising Agency: KingSt Advertising, Hamilton, New Zealand
Creative Director / Copywriter: Tony Aubrey
Art Directors: Megan Baker, Anna Wilkinson, Sam Walsh
Account Manager: Stephanie Gower
Released: June 2008