SustaiN: Joint

Feed your cows' grass habit.

To deliver the message that SustaiN (fertiliser) grows more grass for your cows, a giant 8m marijuana joint was installed right across from the main gate to the New Zealand National Agricultural Fieldays.

Advertising Agency: KingSt Advertising, Hamilton, New Zealand
Creative Director / Copywriter: Tony Aubrey
Art Directors: Megan Baker, Anna Wilkinson, Sam Walsh
Account Manager: Stephanie Gower
Released: June 2008


Mandark's picture
407 pencils

not a lot of people will see a joint there....and I would drink that milk if they feed weed to cows. I can't wait to see the bong version of this...

"U think it's perfect?! Press delete and start again!"

sneakyhands's picture
1857 pencils

yeah they rolled it like a middle schooler. honestly it just looks like the banner flew off of the fence and landed on some hay.

mark3r's picture
1945 pencils

Totally agree with you guys...


teenquey's picture
290 pencils

can't agree more.

Andy-B's picture
280 pencils

I dont get it...

Crisp One's picture
Crisp One
2007 pencils

doesnt look like a blunt to me, just a hay stack with a bad tarp cover up

redo this ad for Fourthmeal :-P

john ler's picture
john ler
667 pencils

They'd better give people few blunts if they want them to see a joint here...

missed my turn's picture
missed my turn
426 pencils

They were totally going to make this look good, but then they got high.

kathyt's picture
6 pencils

The AD is obviously not a toker...

CGilb09's picture
572 pencils

This is for a fertilizer? WAY too borrowed interest. I didn't even realize that was supposed to be a joint until i read someone's comment, and even then I assumed it was for some anti-marijuana crap.

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Quietglover's picture
59 pencils

hu! inappropriate!

godma's picture
6 pencils

well apart from the head copy i feel the rest of the copy is lost.... and that's gonna make them be selling more joints than their products....but its some nice direction

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