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36 comments

truecopy's picture
truecopy
400 pencils

Powerful..../clap

"Sex sells. Truth even better." - A friend

drunk dave's picture
drunk dave
1066 pencils

Cheap, and effective. Nice work lads.

Sails's picture
Sails
8 pencils

If you go to India - like I do every winter - you see homeless children everywhere. In Mumbai as well as in small "big" cities like Mapusa and Panjim (Goa). And to me the number of kids begging for food and money on the street must by far exceed the 2 lakh mentioned in the ad.

I like the execution though - the whole idea is strong.
But I question its effectiveness, since, as mentioned above, homeless kids is unfortunately a very common sight. And only tourists seem concerned about their well being.

My wife and I have been so overwhelmed by the abandoned kids we've seen on our trips to India that we now sponsor a kid who used to live on the streets.

I strongly recommend you to do the same - 15 USD a month is all you need to pay to make life better for one kid.

Can you afford it?

Peace

ellehcimeo's picture
ellehcimeo
3522 pencils

Sails-
seriously? more than over 200,000 homeless children? that sounds like a crisis and i should think a bigger push would be made to get the message out.
i like the creative, but come on, that many homeless street kids deserves more!

pixelbomb1's picture
pixelbomb1
2555 pencils

y do u hate me so much dave. what did i do 2 u

Sincerely,
Arnold Santillan
714-206-2459

Rabubi's picture
Rabubi
560 pencils

Power

anurag's picture
anurag
31 pencils

Awesome work. Rare to have such a piece these days. Hard hitting and as someone said, 'cheap'.

Have Heart's picture
Have Heart
922 pencils

Wow!

washiam's picture
washiam
443 pencils

Like it

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its a good concept, but I wonder if coffee shops, cafes etc are good places for this media?

Hate to be cynical but people will just switch off and try to enjoy their food/coffee, and by the time they are done will have forgotten this.

Its a good idea but needs to be better placed.

Desi's picture
Desi
1052 pencils

Fantastic.

Kamikaze's picture
Kamikaze
716 pencils

Hallelujah!!!
Simple and effective...

Cheers!

- The trick to forgetting the big picture is to look at everything close-up.

mehulzolapura's picture
mehulzolapura
35 pencils

SUPERB

CHEERS

instinctive traveller's picture
instinctive tra...
189 pencils

mommy! wish i had done that... http://kettleandmug.blogspot.com

Daryllee's picture
Daryllee
56 pencils

A work that deserve salutes! desi.....creative!

fifthbullet's picture
fifthbullet
188 pencils

great work!

wadherg's picture
wadherg
8 pencils

great work
winner BIG TIME

andrej dwin's picture
andrej dwin
939 pencils

lol - at least when you're posting it here, you could translate "lakh" into proper English :D
btw, it's sure great creative, but how many people would notice it?

AdArena: Sex Sells
http://www.adarena.net

ivan's picture
ivan

What is lakh?

Ivan Raszl, admin of AotW

Sails's picture
Sails
8 pencils

1 lakh is 100.000

JELLYGOOSE's picture
JELLYGOOSE
88 pencils

but usally people don't notice these things.... so it will have a big impact on the ones who sees it.

JELLYGOOSE's picture
JELLYGOOSE
88 pencils

now we are talkin'
cool

juankhr's picture
juankhr
136 pencils

strong but efective nice job

chintan ruparel's picture
chintan ruparel
1516 pencils

WOW!!!!!! brilliant. its amazing to see ideas like these, seriously!

~ old habits die hard, older ones never do ~

beena's picture
beena
2 pencils

Awesome...very powerful. I think the same can be stretched across a lot of ambient to create more impact.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Suddenly, nobody (including myself) even uses the word "intrusive" or "gimmicky".
Because of the subject matter, maybe?
I've seen a fair amount of table tent ads, but nothing as impactful as this piece.
It IS an awarenes ad. But when the problem is so commonplace that it's all around you, is the device effective?
Pretty creative work, nonetheless. Worth getting "favorited."

pixelbomb1's picture
pixelbomb1
2555 pencils

why not build a life size one. Or make a community for children. I would.

Sincerely,
Arnold Santillan
714-206-2459

pixelbomb1's picture
pixelbomb1
2555 pencils

That would be cool life size one

Sincerely,
Arnold Santillan
714-206-2459

Carlos Garcia's picture
Carlos Garcia
846 pencils

Very powerful indeed but i belive it would be better to tell people that 1lakh=100,000
CP

CG

Conceptual-eye's picture
Conceptual-eye
99 pencils

So smart... brilliant work. Congrats!

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Hey, Why have you copied my name and details?

TheAlef's picture
TheAlef
6 pencils

Excellent. Its nice to see such a well executed ad for a nonprofit.

sam4grafix's picture
sam4grafix
94 pencils

tu chhaaa gaya kartik :D santo dekh kitna khush hai! :D hahahahaaaa

ITS ALL BEEN DONE!

popmilk's picture
popmilk
36 pencils

bad realllyy baaaddd placement... killing the apetite? i dnt think the restaurant owner would allow this kind of things

kudalesanjay's picture
kudalesanjay
4 pencils

great work, i like it!

kudalesanjay's picture
kudalesanjay
4 pencils

great work, i like it!

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