Support: Tent-card
Over two lakh children live in places you can never imagine.
Agency: Everest Y&R, Mumbai, India
Creative Director: Prateek Bhardwaj
Art director: Santosh Walwaikar
Copywriter: Kartik Aiyar
Photographer: Santosh Walwaikar
36 comments
Powerful..../clap
Cheap, and effective. Nice work lads.
If you go to India - like I do every winter - you see homeless children everywhere. In Mumbai as well as in small "big" cities like Mapusa and Panjim (Goa). And to me the number of kids begging for food and money on the street must by far exceed the 2 lakh mentioned in the ad.
I like the execution though - the whole idea is strong.
But I question its effectiveness, since, as mentioned above, homeless kids is unfortunately a very common sight. And only tourists seem concerned about their well being.
My wife and I have been so overwhelmed by the abandoned kids we've seen on our trips to India that we now sponsor a kid who used to live on the streets.
I strongly recommend you to do the same - 15 USD a month is all you need to pay to make life better for one kid.
Can you afford it?
Peace
Sails-
seriously? more than over 200,000 homeless children? that sounds like a crisis and i should think a bigger push would be made to get the message out.
i like the creative, but come on, that many homeless street kids deserves more!
y do u hate me so much dave. what did i do 2 u
Sincerely,
Arnold Santillan
714-206-2459
Power
Awesome work. Rare to have such a piece these days. Hard hitting and as someone said, 'cheap'.
Wow!
Like it
Its a good concept, but I wonder if coffee shops, cafes etc are good places for this media?
Hate to be cynical but people will just switch off and try to enjoy their food/coffee, and by the time they are done will have forgotten this.
Its a good idea but needs to be better placed.
www.aaasmith.blogspot.com
Fantastic.
Desi
www.DesiCreative.com
Hallelujah!!!
Simple and effective...
Cheers!
- The trick to forgetting the big picture is to look at everything close-up.
SUPERB
CHEERS
mommy! wish i had done that... http://kettleandmug.blogspot.com
A work that deserve salutes! desi.....creative!
great work!
great work
winner BIG TIME
lol - at least when you're posting it here, you could translate "lakh" into proper English :D
btw, it's sure great creative, but how many people would notice it?
AdArena: Sex Sells
http://www.adarena.net
What is lakh?
Ivan Raszl, admin of AotW
1 lakh is 100.000
but usally people don't notice these things.... so it will have a big impact on the ones who sees it.
now we are talkin'
cool
strong but efective nice job
WOW!!!!!! brilliant. its amazing to see ideas like these, seriously!
~ old habits die hard, older ones never do ~
Awesome...very powerful. I think the same can be stretched across a lot of ambient to create more impact.
Suddenly, nobody (including myself) even uses the word "intrusive" or "gimmicky".
Because of the subject matter, maybe?
I've seen a fair amount of table tent ads, but nothing as impactful as this piece.
It IS an awarenes ad. But when the problem is so commonplace that it's all around you, is the device effective?
Pretty creative work, nonetheless. Worth getting "favorited."
why not build a life size one. Or make a community for children. I would.
Sincerely,
Arnold Santillan
714-206-2459
That would be cool life size one
Sincerely,
Arnold Santillan
714-206-2459
Very powerful indeed but i belive it would be better to tell people that 1lakh=100,000
CP
CG
So smart... brilliant work. Congrats!
Hey, Why have you copied my name and details?
Excellent. Its nice to see such a well executed ad for a nonprofit.
tu chhaaa gaya kartik :D santo dekh kitna khush hai! :D hahahahaaaa
ITS ALL BEEN DONE!
bad realllyy baaaddd placement... killing the apetite? i dnt think the restaurant owner would allow this kind of things
great work, i like it!
great work, i like it!