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U-ramp

Agency: 
Published/Aired: 
June 2010
Description: 

Brief: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Develop: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Success of the promotion with both client and consumer including some quantifiable results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.

Why the method of promotion was most relevant to the product or service: The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Directors: Gordon Hughes, Amanda Yang
Creative Director: Forest Young
Art Directors: Gordon Hughes, Amanda Yang, Forest Young
Copywriters: Amanda Yang, Donna Dong
Illustrator: Dicky Lui
Typographers: Lin Wei-jin, Handsome Wong
Designers: Sean Qu, Lin Wei-jin, Handsome Wong
Photographers: Eric Dang, Nicholas Siau

Comments (24)

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Highest Rated

velle's picture
velle
Activity Score 1550

im sold!

Jupiter's picture
Jupiter
Activity Score 547

so clever:-)

commenting just to gather more pencils:-)

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

wow ! no comments they have won it.

bite me

janeliza's picture
janeliza
Activity Score 41

Funny & Great Idea

Hiperion's picture
Hiperion
Activity Score 3138

Superb idea, but is that effective?

Dzsoi's picture
Dzsoi
Activity Score 8073

Yeah, this rocks! I bet this got extra media attention, so it must have been visible and effective.

Ramezani's picture
Ramezani
Activity Score 315

This is sooooo coool.

suheru's picture
suheru
Activity Score 54

And two speakers would be great with cooking voices

Kateter's picture
Kateter
Activity Score 2029

by far the best idea among Cannes winners so far.

this is absolutely brilliant.

btw, trampoline would probably be even better.

Dzsoi's picture
Dzsoi
Activity Score 8073

Trampoline is a good idea, I 2nd that.

bad astronaut's picture
bad astronaut
Activity Score 544

not really, you don't use a non-stick pan to jerk the food up and down. You slide the pan around...so the back and forth motion of the skaters is better suited as a concept.

Dzsoi's picture
Dzsoi
Activity Score 8073

Ooops, my non-existing knowledge in cooking payed off. Thx for the info!

Kateter's picture
Kateter
Activity Score 2029

good and valid point.

so I'll be using trampoline for one of m ideas. hands off of it!!!! ;-)

Emanresu's picture
Emanresu
Activity Score 2148

Only in Asia would you see a prawn and a sunny side up egg skating in public. Wonderful idea!

Guest's picture
Guest

ohhhhhhhhhhh myyyyyy goddddddd , i work in advertising and i skate ... this is just .. wow...

funky_frogii's picture
funky_frogii
Activity Score 2536

loving it..........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

10/10. Genius.

hal9000's picture
hal9000
Activity Score 192

funny!

Guest's picture
Guest

unexpected & too smart, congrats!!!

bi_sign's picture
bi_sign
Activity Score 262

10/10 because Funny & Great Idea,I like it

Guest's picture
Guest

nice concept.....

Guest's picture
Guest

any one notice designer is called Handsome Wong? lol

AssassinX's picture
AssassinX
Activity Score 1329

This one is very funny.

Haha a brilliant idea for non-stick pans, I love it

TommyO's picture
TommyO
Activity Score 1866

Cool. :-)

velle's picture
velle
Activity Score 1550

im sold!

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