Brief: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
Develop: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
Success of the promotion with both client and consumer including some quantifiable results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.
Why the method of promotion was most relevant to the product or service: The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Directors: Gordon Hughes, Amanda Yang
Creative Director: Forest Young
Art Directors: Gordon Hughes, Amanda Yang, Forest Young
Copywriters: Amanda Yang, Donna Dong
Illustrator: Dicky Lui
Typographers: Lin Wei-jin, Handsome Wong
Designers: Sean Qu, Lin Wei-jin, Handsome Wong
Photographers: Eric Dang, Nicholas Siau