Supor Non-Stick Pans: U-ramp
Brief: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
Develop: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
Success of the promotion with both client and consumer including some quantifiable results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.
Why the method of promotion was most relevant to the product or service: The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Directors: Gordon Hughes, Amanda Yang
Creative Director: Forest Young
Art Directors: Gordon Hughes, Amanda Yang, Forest Young
Copywriters: Amanda Yang, Donna Dong
Illustrator: Dicky Lui
Typographers: Lin Wei-jin, Handsome Wong
Designers: Sean Qu, Lin Wei-jin, Handsome Wong
Photographers: Eric Dang, Nicholas Siau
24 Comments
so clever:-)
commenting just to gather more pencils:-)
wow ! no comments they have won it.
bite me
Funny & Great Idea
Superb idea, but is that effective?
Yeah, this rocks! I bet this got extra media attention, so it must have been visible and effective.
This is sooooo coool.
And two speakers would be great with cooking voices
by far the best idea among Cannes winners so far.
this is absolutely brilliant.
btw, trampoline would probably be even better.
Trampoline is a good idea, I 2nd that.
not really, you don't use a non-stick pan to jerk the food up and down. You slide the pan around...so the back and forth motion of the skaters is better suited as a concept.
Ooops, my non-existing knowledge in cooking payed off. Thx for the info!
good and valid point.
so I'll be using trampoline for one of m ideas. hands off of it!!!! ;-)
Only in Asia would you see a prawn and a sunny side up egg skating in public. Wonderful idea!
ohhhhhhhhhhh myyyyyy goddddddd , i work in advertising and i skate ... this is just .. wow...
loving it..........
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10/10. Genius.
funny!
unexpected & too smart, congrats!!!
10/10 because Funny & Great Idea,I like it
nice concept.....
any one notice designer is called Handsome Wong? lol
This one is very funny.
Haha a brilliant idea for non-stick pans, I love it
Cool. :-)
That's me!
http://blog.tapuz.co.il/wranger
im sold!