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Superman, The Movie: Elevator

Superman, The Movie: Elevator
Your rating: None Average: 8.6 (5 votes)

Agency: JWT, Brazil
Creative Directors: Ricardo Chester, Roberto Fernandes
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho

Comments

kalpesh78's picture 1522 pencils

over used medium.

ideas....30 minutes nahi toh free.

nique's picture 10 pencils

yup

mauroxxx's picture 404 pencils

so what?
that means that adv. agencies should stop doing print ads for magazines and Billboards as well??

if u dot have nothing smart to say its better to stay quiet

chintan ruparel's picture 1518 pencils

oh my god! its been done before for golds gym by Quadrant communications, Mumbai.
exact same ad...ditto! i sometimes wonder these guys are such bas***** man!
sorry ivan, bt this is plain lifted.

~ old habits die hard, older ones never do ~

ivan's picture

Got a link? Is it material for joelapompe?

mauroxxx's picture 404 pencils

no link....no nothing

Eugens's picture 463 pencils

it's not material for joe. that ad was a guy that opened the things. this one is talking about the famous "take down shirt" gesture of super-man. just because it's an elevator that opens doesn't mean it's a copy.

like.a.boy's picture 227 pencils

I'll smile if I see this! I like it

mrtalented's picture 2181 pencils

in real world, passengers will block the S printed shirt. then no one will get it.

whitespace's picture 2055 pencils

in the real world, the lift is not always full, and the passengers aren't all fat.

Corona Raymaker's picture 549 pencils

Lol, my first intention was to write something like "could you stop to re-post certain ads all the time?!" ^^

Vive La Aducation!

dbrown6986's picture 58 pencils

"...Overused Medium...." Yeah, you're right, but so is PRINT. Should everyone stop doing print and TV because they're overused media?

Chris's picture 1925 pencils

nice point

TSW's picture 563 pencils

i'd say its pretty close http://adsoftheworld.com/media/ambient/golds_gym_elevator

-SCRATCH 'N' SNIFF

Tefami812's picture 52 pencils

Can you guys stop bitching?

brandsurgeon's picture 693 pencils

I'm sure they heard you the first time. No need to say it twice.

BrandSurgeon

Most times, worst enemies used to be best friends...

hadisyriani's picture 163 pencils

it a medium guys... how they you use it is the challenge.
My point of view, this one works better then the Gym.

PaulyG_fill in the blank's picture 1154 pencils

I agree. The superman is far better. And who says that because someone used elevators in the past, that no one in the future of mankind can use them again? Ever hear of the internet? Someone realized that the internet was a great place to advertise - and now everybody uses it.

C'mon guys, let's not be so fast to slam ideas that we don't think first.

Fractal Rene's picture 65 pencils

hahaha, this is one of the best use of an elevator that I have seen until now (the other one is for veja magazine, text on the elevator roof said "this is where you look when you have nothing to say. read veja magazine).

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