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Worth every penny

Agency Network: 
Published/Aired: 
May 2008

Worth Every Penny

Description: 

Ambient advertisment created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Advertising Agency: DM9DDB, Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu

Comments (13)

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ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

its cool. but maybe not viral enough (?)

natts's picture
natts
Activity Score 112

great!

crazydave's picture
crazydave
Activity Score 114

sorry guys, i usually think your work is great but this exact idea was done in 2003 one show annual by a u.s. agency for super glue.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Killer!! 48,000+ views on YouTube!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Great

Ratko's picture
Ratko
Activity Score 113

Boring.

Disco Munky's picture
Disco Munky
Activity Score 3890

The animation department did this about 10 years ago at uni to get natural video reference of people's movements.

So it does make a good point and is an interesting way of advertising, putting the benefit of the product right in front of the public, but it's an old joke done in an uninteresting way.

There should have been a spree of these all over the city. On walls, roofs of bus shelters, side of parking meters, different sized coins.

Basically good effort but try harder.

Doin' it for the points

Vicomte's picture
Vicomte
Activity Score 287

It remembers me the 3M great ambient for the unbreakable glass

Rabubi's picture
Rabubi
Activity Score 560

the end shot looks like a giant penis.

wolfson's picture
wolfson
Activity Score 89

muito bom

mrwolf

andrekaze's picture
andrekaze
Activity Score 97

com um tubo de cola pra cada 5 moedas eh facil. huahua

George Silva's picture
George Silva
Activity Score 15

This idea not original,copy past

raavigeorgian's picture
raavigeorgian
Activity Score 2444

loved it...

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