SuperBonder Loctite: Worth every penny

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Advertising Agency: DM9DDB, Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu

Your rating: None Average: 7 (8 votes)

Comments

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Sun, 2008-05-04 11:02.

its cool. but maybe not viral enough (?)

Submitted by natts on Sun, 2008-05-04 12:05.

great!

Submitted by crazydave on Sun, 2008-05-04 12:39.

sorry guys, i usually think your work is great but this exact idea was done in 2003 one show annual by a u.s. agency for super glue.

Submitted by 73dpi on Sun, 2008-05-04 13:11.

Killer!! 48,000+ views on YouTube!

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http://www.flickr.com/photos/godwind

Submitted by Saatchi Makak on Sun, 2008-05-04 19:37.

Great

Submitted by Ratko on Mon, 2008-05-05 02:58.

Boring.

Submitted by Disco Munky on Mon, 2008-05-05 03:19.

The animation department did this about 10 years ago at uni to get natural video reference of people's movements.

So it does make a good point and is an interesting way of advertising, putting the benefit of the product right in front of the public, but it's an old joke done in an uninteresting way.

There should have been a spree of these all over the city. On walls, roofs of bus shelters, side of parking meters, different sized coins.

Basically good effort but try harder.

Submitted by Vicomte on Mon, 2008-05-05 03:46.

It remembers me the 3M great ambient for the unbreakable glass

Submitted by Rabubi on Mon, 2008-05-05 04:08.

the end shot looks like a giant penis.

Submitted by jjad on Mon, 2008-05-05 04:35.

muito bom

Submitted by andrekaze on Thu, 2008-05-08 15:26.

com um tubo de cola pra cada 5 moedas eh facil. huahua

Submitted by George Silva on Thu, 2008-05-15 18:55.

This idea not original,copy past