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SuperBonder Loctite: Worth every penny

Your rating: None Average: 7.8 (18 votes)

Advertising Agency: DM9DDB, Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu

13 Comments

ogilvyandmenon's picture 178 pencils

its cool. but maybe not viral enough (?)

natts's picture 112 pencils

great!

na

crazydave's picture 114 pencils

sorry guys, i usually think your work is great but this exact idea was done in 2003 one show annual by a u.s. agency for super glue.

FlyingDogs's picture 970 pencils

Killer!! 48,000+ views on YouTube!

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Saatchi Makak's picture 248 pencils

Great

Ratko's picture 115 pencils

Boring.

Disco Munky's picture 3934 pencils

The animation department did this about 10 years ago at uni to get natural video reference of people's movements.

So it does make a good point and is an interesting way of advertising, putting the benefit of the product right in front of the public, but it's an old joke done in an uninteresting way.

There should have been a spree of these all over the city. On walls, roofs of bus shelters, side of parking meters, different sized coins.

Basically good effort but try harder.

Doin' it for the points

Vicomte's picture 287 pencils

It remembers me the 3M great ambient for the unbreakable glass

Rabubi's picture 553 pencils

the end shot looks like a giant penis.

wolfson's picture 89 pencils

muito bom

mrwolf

andrekaze's picture 97 pencils

com um tubo de cola pra cada 5 moedas eh facil. huahua

George Silva's picture 15 pencils

This idea not original,copy past

raavigeorgian's picture 2450 pencils

loved it...

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