djakuza's picture
517 pencils

i think its very negative when you bring the glue in connection with that car wheel lock!

Lyon's picture

Forced unconvincing idea. Doesn't cut it for me.

kalpesh78's picture
2580 pencils

the idea works with the product...
Pretty nice.. though it should've had a little bit of glue sticking out.

ideas....30 minutes nahi toh free.

CC3's picture

Trying to be clever. Execution looking for an idea.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Simple and effective. Nice way of making ads without paying absurds costs of media.

nycCreative's picture
98 pencils

like the fact that they used crazy glue in this...but i tend to agree, that if this happened to me, i would not be laughing, i would hate the fact that 1. i have this crap on my tire. and 2. i hate crazy glue now for trying to be funny in my moment of despair and anger..

joalguvi's picture
54 pencils

I completely agree

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

The agency rent those cars. There was no risk of the owner getting angry.

joalguvi's picture
54 pencils

really? know this as a fact completely?

Made Of Ideas's picture
Made Of Ideas
100 pencils

Yes, it says in in the second block of copy.

ODoyle's picture
260 pencils

Nah... at first I thought awesome... then I thought nah... it just looks forced...best superglue/car execution was that one where a real car was stuck to the billboard.

Mistica21's picture
7 pencils

I Agree with "kalpesh78", maybe it needs a little glue, cause it is the benefit.

vampiro's picture

We are seeing BTLs, that they come from old and winning graficas. It will be valid east method or it will be a copy with different aim.

postman's picture
951 pencils

Even as these are rented cars, the brand is still connected to something you really don't like. I don't think that's the right approach.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is done for a print ad for the same brand a while ago by DDB spain...how come no one noticed it??

~ old habits die hard, older ones never do ~

Propaganda Minister's picture
Propaganda Minister

I like the idea and think it is nicely done. I personally would care less if someone else's car is glued to the spot as long as it is not mine.

JoLü's picture

I believe the guys that were car inmovilizer, would never buy the glue.

Is good to watch new ways of activation for products, maybe one less agresive would be better.

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