Super Glue: Car wheel lock
Advertising Agency: BBDO Guatemala
Creative Director: Mario Guerra
Art Director: Mario Guerra
Additional credits: Raúl Pineda, Juan Chavez
Released: October 2006
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18 Comments
bad!!
i think its very negative when you bring the glue in connection with that car wheel lock!
Forced unconvincing idea. Doesn't cut it for me.
the idea works with the product...
Pretty nice.. though it should've had a little bit of glue sticking out.
ideas....30 minutes nahi toh free.
Trying to be clever. Execution looking for an idea.
Simple and effective. Nice way of making ads without paying absurds costs of media.
like the fact that they used crazy glue in this...but i tend to agree, that if this happened to me, i would not be laughing, i would hate the fact that 1. i have this crap on my tire. and 2. i hate crazy glue now for trying to be funny in my moment of despair and anger..
I completely agree
The agency rent those cars. There was no risk of the owner getting angry.
really? know this as a fact completely?
Yes, it says in in the second block of copy.
Nah... at first I thought awesome... then I thought nah... it just looks forced...best superglue/car execution was that one where a real car was stuck to the billboard.
I Agree with "kalpesh78", maybe it needs a little glue, cause it is the benefit.
^_^ Alway Have a Plan "B"
We are seeing BTLs, that they come from old and winning graficas. It will be valid east method or it will be a copy with different aim.
Even as these are rented cars, the brand is still connected to something you really don't like. I don't think that's the right approach.
this is done for a print ad for the same brand a while ago by DDB spain...how come no one noticed it??
~ old habits die hard, older ones never do ~
I like the idea and think it is nicely done. I personally would care less if someone else's car is glued to the spot as long as it is not mine.
I believe the guys that were car inmovilizer, would never buy the glue.
Is good to watch new ways of activation for products, maybe one less agresive would be better.
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