Suntan: Bus shelter

You can have the tan you want. Choose yours.

Idea for a sun tanning lotion. A bus shelter poster with a built-in light dimmer which makes the model’s tan change colors.

Agency: DDB, Brazil; CW: Aricio Fortes, AD: Rodrido Mendes, CD: Sergio Valente, Julio Andery

Comments

Guest | Sat, 2006-05-06 20:12

THIS IS GREAT!!!!

DA BOMB!!!!

Guest | Tue, 2006-05-09 11:44

wow, simple and powerful!

Guest | Thu, 2006-05-18 03:25

amazing...
brave and brilliant idea

Guest | Sun, 2006-05-21 14:40

I can not imagine why one would say this is Brave, indeed it is an attention getter.

Guest | Sat, 2006-06-03 09:05

lovely..the model:)

234 pencils

theassailante | Mon, 2006-10-23 22:08

fab.

2 pencils

dalulema | Mon, 2006-12-04 20:01

love the idea and executed well

-Donna