Sundown: Sunbathing

Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisors: Gabriela Guzzardi, Michelle Martins, Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisors: Duda Kertesz, Marcelo Scatolini
Released: February 2009

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10 comments

ivan's picture
ivan

I really like these special ink ideas. Never seen UV reacting ink used before.

Ivan Raszl, admin of AotW

Guest's picture
Guest

I'm a calcation male and I'd rather have that tan than to not tan at all. The idea is OK..., but I think you shuold have exaggeratet a bit -just to make the male look more like unnatural red.

Guest's picture
Guest

booooooooo!

fredim's picture
fredim
3 pencils

but this idea is not functional, hard put in place!!!!

Guest's picture
Guest

totally agree~ though it's fresh, but less chance to work on normal readers, unless it reacts really quick!

everartz's picture
everartz
7613 pencils

this is fucking cool!!!
long live brazil

| Everartz |

Guest's picture
Guest

I think you meant Caucasian!!!!! lol

Guest's picture
Guest

Expensive and great

Guest's picture
Guest

UV reacting ink AD ???????????? that`s new!!!! GREAT!!!!!

gutto28's picture
gutto28
33 pencils

iradissima

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