Sundown: Sunbathing
Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisors: Gabriela Guzzardi, Michelle Martins, Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisors: Duda Kertesz, Marcelo Scatolini
Released: February 2009
10 Comments
I really like these special ink ideas. Never seen UV reacting ink used before.
I'm a calcation male and I'd rather have that tan than to not tan at all. The idea is OK..., but I think you shuold have exaggeratet a bit -just to make the male look more like unnatural red.
booooooooo!
but this idea is not functional, hard put in place!!!!
totally agree~ though it's fresh, but less chance to work on normal readers, unless it reacts really quick!
this is fucking cool!!!
long live brazil
| Everartz |
I think you meant Caucasian!!!!! lol
Expensive and great
UV reacting ink AD ???????????? that`s new!!!! GREAT!!!!!
iradissima