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Sumbawa surf shop: Sea

Sumbawa surf shop: Sea
Your rating: None Average: 4.2 (35 votes)

Feel the strength of the sea.

Advertising Agency: ToroVazquezMora FisherAmerica, Ecuador
Creative Director: Luiz Duboc
Creative Team: Jorge Cruz, Fernando Franco
Released: March 2008

20 Comments

indie's picture 447 pencils

Done... a lot of times.

INDIE

Mr.Top's picture 732 pencils

And they should also have done it for real... why photoshop something it perfectly doable? Don't understand these people.

k_lounge's picture 20 pencils

Not a bad idea for surfing .. but the Art direction could be much better

bknowlden's picture 3676 pencils

As soon as I saw it I thought, "man, I can't believe that hasn't been done, it's great". Even if it has been done, I'd be excited to stumble across it in person.

nice gaijin's picture 815 pencils

Oh my goodness, an idea that has been done before? 9_9

well executed.

klaussnow's picture 1689 pencils

I have to agree, its a really eye-catching beautifully executed piece. Imagine it Lifesize!
:gasp::

... its already been done...

Drapion1's picture 46 pencils

una idea vieja, y un recurso muy usado pero bien ejecutado.

Ad_Man's picture 832 pencils

totally agree... this one looks better than the one with the blue paper, but sorry, it's already done.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

poonbabor's picture 2 pencils

good idea to surf

Javier Ramírez's picture 1236 pencils

Muy buena, Luiz y Fernando....más que dos profesores, dos maestros.

Chief Creative Director Nexus BBDO

mlsman5000's picture 128 pencils

done, done, done.

sumsum's picture 619 pencils

nice idea. but the line is really bad

ito's picture 6 pencils

anastacia, at least only ignorance opens the mind to knowledge. By the way, thanks a lot. Fernando, Jorge, Luiz

Snerkadoodle Snr.'s picture 52 pencils

Students?

Javier Ramírez's picture 1236 pencils

No, teachers.

Chief Creative Director Nexus BBDO

17's picture 16 pencils

que cabreante los lambones, ¨más que dos profesores, dos maestros¨ uuuuy

will30x's picture 18 pencils

El problema además de que la idea es vieja y hecha 600 veces, es que se dirige a un target reducido, lo cual ya es una ventaja, pero la pregunta del millón es: funcionó? y no solo me refiero a si fue entendida, logró lo que se buscaba?

17's picture 16 pencils

es un trucho, asi de simple!!! querian ganarse un premio con eso. Pero Ojo, que ya los jurados internacionales no tienen mas de 50 años. IDEAS FRESCAS POR FAVOR!!!

17's picture 16 pencils

duboc no quites los comentarios, donde esta la libre expresion!!!

Marc G's picture 20 pencils

Ariel have used the curving away idea! Am a student, even i could do better than this. Dig deeper. Seems like your focus is too much on impact.
Communication then pursuation needs first.

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