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SulAmerica Health Insurance: Torn

SulAmerica Health Insurance: Torn
Your rating: None Average: 7.9 (24 votes)

SulAmerica prevents you from doing the same with the resources of your company.

Advertising Agency: MPM Advertising, Brazil
Creative Directors: Jorge Iervolino, Aaron Sutton
Creatives: Augusto Coelho, Jose Arnaldo Suaid, Daniel Bronfen, Luter Son
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo, Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua, Mariana Mozzaquatro
Approval: Zeca Vieira
Via: Bestadsontv

15 Comments

singye's picture 182 pencils
singye | Wed, 2008-10-15 06:05

am sure someone is going to be screaming 'done!' in a minute or two, but until they do,

I like.

jsantanaxp's picture 419 pencils
jsantanaxp | Wed, 2008-10-15 06:59

Great campaign of the SulAmerica Health Insurance.

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http://comunique9.blogspot.com

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Comunique9

stitchy's picture 721 pencils
stitchy | Wed, 2008-10-15 07:36

i love it... :D

cperry's picture 280 pencils
cperry | Wed, 2008-10-15 08:40

Impactful

http://www.chrisperryad.com
& http://blog.chrisperryad.com

Guest commenter's picture
Guest | Wed, 2008-10-15 10:25

"Luter Son" foi massa.

Hibon's picture 3609 pencils
Hibon | Wed, 2008-10-15 10:28

G.R.E.A.T.

Simple ideas are the best !

SeanMartin's picture
Guest | Wed, 2008-10-15 13:00

Very, very effective. I dont care if it's been done or not. It works.

Guest commenter's picture
Guest | Wed, 2008-10-15 15:12

Corroboro com o parceiro acima sobre a ficha.
"Luter Son"

Guest commenter's picture
Guest | Wed, 2008-10-15 18:34

??
http://www.ccsp.com.br/_img/full/novo/23906.jpg

Guest commenter's picture
Guest | Thu, 2008-10-16 00:21

i think it's not effective. unless the reader turn the page rudely.

missed my turn's picture 426 pencils
missed my turn | Fri, 2008-10-17 22:40

Glad to see that it's not an American ad with the economy in it's current state. (Albeit a US dollar).

I think it's decently cool in execution, a bit gimmicky, but still cool. My issue is in the message after. I'm let down by it. I feel like something cooler lies within the truth that most people are likely to tape that dollar back together.

http://justkiddingbutseriously.wordpress.com/

TrainRunner's picture 225 pencils
TrainRunner | Fri, 2008-10-17 14:54

Are dollars the method of currency in Brazil? And I'm pretty sure it's illegal to print reproductions of U.S. dollars. Besides that, like it.

Haqqi's picture 19 pencils
Haqqi | Sat, 2008-10-18 00:08

The ad is breathing

pscs's picture 440 pencils
pscs | Sun, 2008-10-19 17:58

good ad. should be lasting.

but the 2nd person reading the ad won't know exactly why the money was torn in half.

and why is there an iphone shape at the bottom left?

des4graphic's picture 282 pencils
des4graphic | Mon, 2008-12-22 08:16

I like it

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