Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Paweł Heinze, Krzysztof Iwinski
Art Directors: Krzysztof Iwinski, Aleksandra Zalewska, Robert Chudzik
Copywriters: Paweł Heinze, Ewelina Skowron - Skowronska
Published: September 2010
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
6 Comments
....good enough....
They put a lot of work into this, which deserves congratulations. And it's laudable that visitor numbers are up, and interesting that they used so many media channels to reach their audiences with the stories behind the paintings.
My 'but' on this is that it could falsely condition kids / interactive-addicts to expect a bells&whistles treatment for every painting. Establishing such stark contrast between the 'storified' and unspotlit paintings in the gallery, only serves to make 8 of them exciting, and the rest even more dull.
It's an effective campaign, and thorough. Time will tell how wise.
Pretty good.
i think this is a very clever way of re-inventing the image of the museum and getting the younger generation involved in history
To think outside the box you have to be in it
Hey hey hey. It's ok.
www.tytpol.com
I love this forum. Such descriptive ways the advertising community finds to describe 'yes' and 'no'.
Makes me glad I don't own guns.