Sugar Free Natura: Twister
To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether.
Advertising Agency: Rediffusion DY&R, India
Executive Creative Director: Sagar Mahabaleshwarkar, Ramanuj Shastry
Art Director: Amisha Shah
Copywriter: Mayuresh Wagle
Photographers: Amisha Shah, Bapi Bit
Production: R Viswanathan, Suresh Manjrekar, Rajendra Bitling
Released: September 2007
13 Comments
Hahahah! Good stuff!
Quite nice! Excellent use of the medium to deliver the message.
Very Nice!
Kevin Calero
kevincalero.com
Art is the proper task of life
Kevin Calero
kevincalero.com
Very clever!!
www.wordsofbabel.blogspot.com
simple and effective
Ballet dancing to reading round a cup... what's the connection? And how many calories would you burn turning a cup around in your hand to read? NOT too many I am guessing. Common!
Being Clever for Clever's sake. Now, if we only knew where that darn Clever is?
ShanGhai!
:::J:::
the connection is that they Spin.
:::J:::
:::J:::
nice
:::J:::
Would be better if those cups were life size executions and distributed as outdoor...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
very good
too constructed!
really good stuff :)
"To burn the calories from two spoons of sugar you will have to spin this cup around for XXX minutes or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether."