Sugar Free: Ants, Muffin
Tastes as good with Sugar Free.
Live ants form the visual on this outdoor advert.
Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007
21 Comments
Great!, Fresh!
Similar to the orkin ads, but still very good...
only i dont know how much traffic youd get in because it needs to be placed on trees
I don't know in India, but in Colombia, specially in hot cities, you get enough ants to make a million ads like this. The campaign is excellent, I like the arrow the most.
Congrats!!!
FER.
They should support this outdoor ambient effort with print ads with the same visual treatment and the line, since this alone will probably not be enough to impress the client with the projected reach of the target.
I can't say I love it because I've seen products with Nutrasweet or other sugar substitutes advertise
using ants as a visual device. But I still like these.
i've also seen ants on road kill. does that make me wanna eat road kill?
(in actuality, i don't need ants to tell me road kill is delicious.)
one man's opinion: ants aren't the most discriminate of creature.
I've seen ants on killed ideas in my trash bin, too.
I see what you mean by them not being discriminate...
last i checked, the ant it last step on the way for anything becoming dirt.
this is a great idea... so different from anything else thats ever been done! great stuff!
not entirely, Ivan had an orkin ad on hear recently that was similar, regardless. It is quite good. i'd buy that sugar.
I'd say it's flat out theft. The Orkin stuff is pretty recent and got tons of press. I'd be shocked if the creative team hadn't seen or read about it before they came up with this.
Yeah this os pretty solid. I would kill the tagline though. Don't know if its a language problem but it doesnt read well.
Cool. We've got ants to burn here in Oz.
>>>> That's not an ad. THIS is an ad.
Burn yourself Rog maybe youll get an idea then.
//////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Way past your bed time, Jnr.
>>>> That's not an ad. THIS is an ad.
bigbadfatmadafaka, it might just be me but, I'm bored of your madafakin' shatat (that's how you say shit right?)
Doin' it for the points
Trust us, B.A. It's not just you. ;)
>>>> That's not an ad. THIS is an ad.
Simply superb.
ideas....30 minutes nahi toh free.
How long til the ants found the product? Or were they placed in there? If so, then they won't be looking for food, but a way back to the nest.
How long 'til the ants have eaten the product? Does it need to be daily renewed?
I'd like to believe this worked ... as it's a good idea.
amazing ! excellent idea, but I wonder how long it lasted.
CoOoOoOoOoOL... I'm hungry!
I'll fetch a few ants and insects for lunch!
This ad reminds me of a guy on a unicycle juggling chainsaws in a public square: both are pretty entertaining and there will probably be a crowd.