Sugar Free: Ants, Muffin

Tastes as good with Sugar Free.

Live ants form the visual on this outdoor advert.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007

Related videos by Shutterstock

21 comments

cesarsepulveda's picture
cesarsepulveda
62 pencils

Great!, Fresh!

scarfinati's picture
scarfinati
830 pencils

Similar to the orkin ads, but still very good...

only i dont know how much traffic youd get in because it needs to be placed on trees

fersvax's picture
fersvax
1237 pencils

I don't know in India, but in Colombia, specially in hot cities, you get enough ants to make a million ads like this. The campaign is excellent, I like the arrow the most.
Congrats!!!

FER.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

They should support this outdoor ambient effort with print ads with the same visual treatment and the line, since this alone will probably not be enough to impress the client with the projected reach of the target.
I can't say I love it because I've seen products with Nutrasweet or other sugar substitutes advertise
using ants as a visual device. But I still like these.

sloppy4's picture
sloppy4
1496 pencils

i've also seen ants on road kill. does that make me wanna eat road kill?
(in actuality, i don't need ants to tell me road kill is delicious.)

one man's opinion: ants aren't the most discriminate of creature.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I've seen ants on killed ideas in my trash bin, too.
I see what you mean by them not being discriminate...

sloppy4's picture
sloppy4
1496 pencils

last i checked, the ant it last step on the way for anything becoming dirt.

Chocolat's picture
Chocolat
288 pencils

this is a great idea... so different from anything else thats ever been done! great stuff!

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

not entirely, Ivan had an orkin ad on hear recently that was similar, regardless. It is quite good. i'd buy that sugar.

braindrain's picture
braindrain
240 pencils

I'd say it's flat out theft. The Orkin stuff is pretty recent and got tons of press. I'd be shocked if the creative team hadn't seen or read about it before they came up with this.

AlphaHawk's picture
AlphaHawk
84 pencils

Yeah this os pretty solid. I would kill the tagline though. Don't know if its a language problem but it doesnt read well.

Rog's picture
Rog
6094 pencils

Cool. We've got ants to burn here in Oz.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

Burn yourself Rog maybe youll get an idea then.

//////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture
Rog
6094 pencils

Way past your bed time, Jnr.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
3900 pencils

bigbadfatmadafaka, it might just be me but, I'm bored of your madafakin' shatat (that's how you say shit right?)

Doin' it for the points

Rog's picture
Rog
6094 pencils

Trust us, B.A. It's not just you. ;)

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
kalpesh78
2580 pencils

Simply superb.

ideas....30 minutes nahi toh free.

Yokel's picture
Yokel
604 pencils

How long til the ants found the product? Or were they placed in there? If so, then they won't be looking for food, but a way back to the nest.
How long 'til the ants have eaten the product? Does it need to be daily renewed?
I'd like to believe this worked ... as it's a good idea.

Stigset's picture
Stigset
1456 pencils

amazing ! excellent idea, but I wonder how long it lasted.

Beatboxer's picture
Beatboxer
1519 pencils

CoOoOoOoOoOL... I'm hungry!
I'll fetch a few ants and insects for lunch!

AlphaHawk's picture
AlphaHawk
84 pencils

This ad reminds me of a guy on a unicycle juggling chainsaws in a public square: both are pretty entertaining and there will probably be a crowd.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments