Sugar Free: Ants, Ice-cream

Tastes as good with Sugar Free.

Live ants form the visual on this outdoor advert.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007

7 comments

skullforce's picture
skullforce
66 pencils

looks like a little garden shovel. would have been better to use classic ice cream cone shape

Rog's picture
Rog
6094 pencils

We get the picture.
Move on.

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
1953 pencils

Only the arrow one works.

Chris's picture
Chris
1987 pencils

good idea for about minute, until the ants eat all the stuff.

Lazarus's picture
Lazarus
1538 pencils

Agree with whitespace. I think the arrow works the cleanest, because quite honestly linking ants with food is pretty disgusting.

Spanky's picture
Spanky
4901 pencils

i like it.

purplesimon's picture
purplesimon
475 pencils

The idea was solid, the executions are boring. Except the arrow, that was good.

Something tells me there were ten more ads with different foods made from ants but Ivan spared our sanity by choosing to post only these. Is this what makes an acceptable campaign nowadays, to repeat one execution over and over again?

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