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Sugar Free: Ants, Arrow

Sugar Free: Ants, Arrow
Your rating: None Average: 10 (8 votes)

Everyone's switching to Sugar Free. Tastes as good.

Live ants form the visual on this outdoor advert. Check out the video too.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007

4 Comments

ivan's picture
ivan | Wed, 2007-04-18 13:49

Feel free to digg it: http://digg.com/design/Live_ants_make_sugar_replacement_advertisement

Rog's picture 6110 pencils
Rog | Wed, 2007-04-18 22:05

Dugg. ;)

>>>> That's not an ad. THIS is an ad.

Fallon's picture 110 pencils
Fallon | Thu, 2007-04-19 00:38

Simply amazing.

Disco Munky's picture 3934 pencils
Disco Munky | Thu, 2007-04-19 06:03

That's really quite creative and well thought out.

The only thing that would put me off would be associating it with having ants all over it.

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