Sugar Free: Ants, Arrow

Everyone's switching to Sugar Free. Tastes as good.

Live ants form the visual on this outdoor advert. Check out the video too.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007

4 comments

Rog's picture
Rog
6094 pencils

Dugg. ;)

>>>> That's not an ad. THIS is an ad.

Fallon's picture
Fallon
110 pencils

Simply amazing.

Disco Munky's picture
Disco Munky
3900 pencils

That's really quite creative and well thought out.

The only thing that would put me off would be associating it with having ants all over it.

Doin' it for the points

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