Sugar Free: Ants, Arrow
Everyone's switching to Sugar Free. Tastes as good.
Live ants form the visual on this outdoor advert. Check out the video too.
Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007