August 2012

Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.

Ambient advertisment created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin

Comments (2)

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everartz's picture
Activity Score 7609

this is cool :)

| everartz |

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Actually, I think it's scorching... :)

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