August 2012
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Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin

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Lawson Hembree's picture
Lawson Hembree
444 Activity Scores

Actually, I think it's scorching... :)


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