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Only time

Published/Aired: 
October 2008
Description: 

Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks). We use double sided page with just one big simple close-up image: man's bottom. When you open the magazine, you'll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.

Comments (37)

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Highest Rated

winamelia's picture
winamelia
Activity Score 24

interesting.....

singye's picture
singye
Activity Score 180

interesting

jsantanaxp's picture
jsantanaxp
Activity Score 401

interesting (2)
no credits?

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http://comunique9.blogspot.com

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http://www.comunique9.com.br

Nolan's picture
Nolan
Activity Score 189

f a n t a s t i c

Adaddicted's picture
Adaddicted
Activity Score 3435

fant-ASS-tic

withalltherespects

s1bs's picture
s1bs
Activity Score 397

Should've said:

'The only time we'll creep into your ass"

(2010)*

Crisp One's picture
Crisp One
Activity Score 2005

Gor-jASS

i think we hit most of the ass puns....

Davosk's picture
Davosk
Activity Score 4815

Very cheeky, who's the fart director?

brainzed's picture
brainzed
Activity Score 652

Perfect!!!!!

Wordnerd's picture
Wordnerd
Activity Score 6692

hahaaa! this is great

trueblue's picture
trueblue
Activity Score 2453

ivan, who's the author?

Dale's picture
Dale
Activity Score 370

This must be a fake. We all know only female asses are used in advertising.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Fussycat's picture
Fussycat
Activity Score 20

Clap Clap Clap

mk1982's picture
mk1982
Activity Score 3

Credits:

Client: Styx Underwear
Advertising agency: McCann Erickson Prague, Czech republic

Creative Director: Lars Killi
ArtDirector: Michal Kotulek
Copywriter: Pavel Brazda

lilu's picture
lilu

niASSe.

Dusan Zica's picture
Dusan Zica
Activity Score 116

haha
very nice.

Davosk's picture
Davosk
Activity Score 4815

Cracktastic.

Davosk's picture
Davosk
Activity Score 4815

Bumderful. sorry.

WmozartA's picture
WmozartA
Activity Score 2

amazing :D

luispiter's picture
luispiter
Activity Score 2756
Guest commenter's picture
Guest commenter

I like, butt who did this?

firasbachi's picture
firasbachi
Activity Score 35

fuck...what a job... who did it?

It's Possible If You Say So.

Hibon's picture
Hibon
Activity Score 3736

Great way to work with the print mag media.bravo!!!!

Simple ideas are the best !

vinaywins's picture
vinaywins
Activity Score 138

Whos the maker of this ad :-)

Guest commenter's picture
Guest commenter

DONE. by euro RSCG new york. 2 years ago.
product: some gay club
line: the place where man go.

tototwiga's picture
tototwiga
Activity Score 153

This cracks me up.

Hermoso's picture
Hermoso
Activity Score 64

what a fag!

alvinpck's picture
alvinpck
Activity Score 1467

Smart. Is that card a stick-on or an insert?

...
http://alvinpck.deviantart.com/gallery/

Snookies's picture
Snookies

insight

geraldanith's picture
geraldanith
Activity Score 97

Grossssss

Guest commenter's picture
Guest commenter

"DONE. by euro RSCG new york. 2 years ago.
product: some gay club
line: the place where man go."

perhaps, but it's better here.

Manuolo's picture
Manuolo

FANT-ASS-TIC!!!

zmekyus's picture
zmekyus
Activity Score 120

funny...good job...

El Frilo's picture
El Frilo

Estupendo!

Swiss's picture
Swiss
Activity Score 39

Voila! the male butt catches the fantasy of ad makers...must say its a refreshingly interesting execution...'Butt' ofcourse is a one-timer!

CreatEve's picture
CreatEve
Activity Score 508

Ultimate innovation...
-------------------
"Consumer is not a Moron; she is your Wife"

-------------------
"I am what I was before, now I want to be what I am not"

mikepants2005's picture
mikepants2005
Activity Score 504

Who the hell wears these things other than Peter Stringfellow?

winamelia's picture
winamelia
Activity Score 24

interesting.....

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