Studio Brussels: Sitshit

Radio station Studio Brussels is a rather small music channel in Belgium. Every summer they are present at all major music festivals, but with a modest budget. This year their challenge was to reach their target audience amidst big spenders like Coca-Cola, Vodafone and Toyota.
We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience.
We created a cushion, which looked exactly like a cow’s droppings. The Sitshit was for sale at every major summer festival for just 2 euros. The campaign was entirely built around the sitshit itself. We had it promoted by Belgium’s most famous financial guru on television, radio, online and print.
It was a gigantic hit. For each festival Studio Brussels supplied a couple of thousand cushions, which were all sold out in minutes. People lined up in long queues so they could get their own copy. On top of that the sitshit got a lot of free press and was even admitted in an exhibition of the Belgium Design Museum. By the end of summer everyone knew about the sitshit … and Studio Brussels.

Advertising Agency: Mortierbrigade Brussels, Belgium

November 2009


iT-iS-i's picture
1721 pencils

"We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience." WTF? If thats how you show care for your audience how you'd show contempt. Shit idea, literally and what a random group of people - Mortierbrigade Brussels, Bel

:: Put your ears against the ground so i can walk over what you heard::

discodevil's picture
10 pencils

I liked it :-) and it was indeed a big hit at Belgium festivals. And allmost every belgian festival is on farmers territories, so the link with the sitshit and the festivals was very clear and simple. So I don't really understand what is shit about this idea except for the shit itself? :-)

silvi's picture
4172 pencils

Please, don´t be such creative. you can come stupid.

zarkos's picture
944 pencils

I would definitely remember this and tell the others about it, so IMHO I think that "SitShit" is very good idea.

Tommy G.'s picture
Tommy G.
897 pencils

As long as people like it...

Guest's picture

What font is the headline in? I tried finding it on whats the but it didnt come up. Any ideas?

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