Studio Brussels: Sitshit
Radio station Studio Brussels is a rather small music channel in Belgium. Every summer they are present at all major music festivals, but with a modest budget. This year their challenge was to reach their target audience amidst big spenders like Coca-Cola, Vodafone and Toyota.
We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience.
We created a cushion, which looked exactly like a cow’s droppings. The Sitshit was for sale at every major summer festival for just 2 euros. The campaign was entirely built around the sitshit itself. We had it promoted by Belgium’s most famous financial guru on television, radio, online and print.
It was a gigantic hit. For each festival Studio Brussels supplied a couple of thousand cushions, which were all sold out in minutes. People lined up in long queues so they could get their own copy. On top of that the sitshit got a lot of free press and was even admitted in an exhibition of the Belgium Design Museum. By the end of summer everyone knew about the sitshit … and Studio Brussels.
Advertising Agency: Mortierbrigade Brussels, Belgium
Comments
"We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience." WTF? If thats how you show care for your audience how you'd show contempt. Shit idea, literally and what a random group of people - Mortierbrigade Brussels, Bel
:: Put your ears against the ground so i can walk over what you heard::
I liked it :-) and it was indeed a big hit at Belgium festivals. And allmost every belgian festival is on farmers territories, so the link with the sitshit and the festivals was very clear and simple. So I don't really understand what is shit about this idea except for the shit itself? :-)
I feel like simply reading about the execution of this campaign doesn't fully do it justice, as is the case with many creative campaigns that include out of the box ideas. At first glance, my thought was "That's disgusting and who would really want to sit on that?" But as discodevil said, the link between the item and the festivals is very clear. Knowing that these festivals take place on farmland makes the idea seem more plausible. Granted the target demographic seems to be more young boys. That image of the business woman sitting on it just doesn't fly with me.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
If the target demographic is young boys - then what do young boys like?
Yeah you guessed it - older women, hence the image of the biz-babe with nice legs.
Geddit?
Please, don´t be such creative. you can come stupid.
I would definitely remember this and tell the others about it, so IMHO I think that "SitShit" is very good idea.
As long as people like it...
What font is the headline in? I tried finding it on whats the font.com but it didnt come up. Any ideas?
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