Stroer Out-of-Home Media: Outdoor Marilyn Monroe

Ströer Out-of-Home Media, one of the major outdoor advertising companies, launched a “Live billboard” performance in Warsaw, Poland. The happening’s aim was to show the unlimited creativity in outdoor advertising. The performance took place in the center of Warsaw. Marilyn Monroe cropped up on the top of the super scroll (a board with scrolling face, which allows up to three themes per carrier). A face of a man was put at each theme. The man plays around with Marilyn, who greets him and strolls on the billboard. The “grande finale” takes place when the man blows and Marilyn’s dress rises into the air, which refers to the classic movie scene (“The seven year itch”).

Advertising Agency: Scholz & Friends, Warsaw, Poland
Released: October 2007

7 comments

vipin's picture
vipin
148 pencils

Very very nice, but not Readable(people will not think about the idea)

Me is vipin

gmint7's picture
gmint7
2685 pencils

:::J:::
is it real person??
and
how the "blow" work???

:::J:::

dynatop's picture
dynatop
212 pencils

real person, and no safety application. poland bravo

ManchuChanchu's picture
ManchuChanchu
701 pencils

this marylyn must have been shit scared at that height

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

no safety application, draughty heights, cold wind blown right under the skirt, no pee breaks...
tough job, no doubt.
i think the guy looks a bit too much like a drunk dosser. but maybe it's just the 'living-outdoor.pl' - line...
♥♠

j2mango's picture
j2mango
534 pencils

nice

fluffy's picture
fluffy
236 pencils

Doesn't look anything like Marilyn, so it just looks like some man looking up a woman's dress. Which is a bit perverted, and not that creative.

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