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Street

Agency Network: 
Published/Aired: 
October 2008
Description: 

black-and-see-through, cutout decals of the Obama “sunrise” logo, each, at a diameter of 91⁄4 inches, sized perfectly to fit over the green circle in a stoplight sign. The resulting message, obvious to some, invisible to others, translates loosely as, “GObama.

Advertising Agency: BooneOakley, Charlotte, USA
Art Director: Matt Klug
Copywriter: Keith Greenstein

Comments (8)

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Highest Rated

Guest commenter's picture
Guest commenter

That is why is called Guerilla advertising. A lot of firms do it.

Mandark's picture
Mandark
Activity Score 407

where I live, the law doesn't allow us to mess with traffic signals and signage...

could be more invisible that visible...people look at the signs in the same way they read. not a letter at the time, but the entire word. signs are not analised an eleent at the time, but the brain sees the form and image and knows what to do. not to mention, you're in a car doing 60MPH or 100-120 KMH...so..I think it's a dud...

"U think it's perfect?! Press delete and start again!"

plamenogn's picture
plamenogn
Activity Score 59

I agree with Mandark!

P.S. In Bulgaria is not allowed to mess with traffic signs & signage.

wandererbutnotlost's picture
wandererbutnotlost
Activity Score 4

yeah it's not 'allowed' in the States either, but as you can see some people still do it. I do agree with the guest though, defacing public property probably isn't a good idea for either campaigner.

Guest commenter's picture
Guest commenter

As someone who has been working on the Obama campaign for more than a year, I can tell you that defacing public property is NOT what the campaign stands for. Horrible idea.

Guest commenter's picture
Guest commenter

I agree with most of you !

In Europe you not allowed to mess with traffic signs & signage.(maybe this will also change in USA next week ?)

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I've always loved this agency. Their work is excellent. (Visit their website for proof.) But this is really irresponsible and there is no way any campaign would approve altering or defacing street signs.

Guest commenter's picture
Guest commenter

That is why is called Guerilla advertising. A lot of firms do it.

Guest commenter's picture
Guest commenter

That is why is called Guerilla advertising. A lot of firms do it.

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