Splitting Seven

Agency Network: 
June 2010

These specially created split posters were stuck on walls of public spaces like Malls, Cafes, Medical stores and Clinics.

Ambient advertisment created by Y&R, United Arab Emirates for Stopache, within the category: Pharmaceutical.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors: Kalpesh Patankar, Parixit Bhattacharya, Daniel Botezatu, Umran Shaikh
Copywriters: Parixit Bhattacharya, Kalpesh Patankar
Photographers: Daniel Botezatu, Umran Shaikh
Advertiser’s Supervisor: Prabhu Karthikeyen
Planner: Nadine Ghossoub
Account Supervisor: Matthew Collier

Comments (8)

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Kateter's picture
Activity Score 2029

done gazillion times. won in 1998 as a billboard. was redone probably every year since.

MJStinson77's picture
Activity Score 601

Appropriate for the product and attention-getting. Although we may have seen other versions of this, have consumers? I like it. | | wordjones

matks's picture
Activity Score 476

I don't believe it! People are sweating themselves to death comming up with fresh ideas, photos, executions, and such an old-school crap gets a lion. Looks like a photoshop layout prepared 10 minutes before competition's third deadline. Ugly and done to death.

I realise that the jury needed a lunch break but why did they allow the cleaning-lady to take over?

Duckman's picture
Activity Score 520

ha! :)

Trifles make perfection, and perfection is no trifle.

Guest's picture

I simply, for the world of me cant believe this won. And look at the multiple claimants for this trophy in their multiples. CCO, ECD, CD. And they are all the same people.........

Guest's picture

As aways, middle east Advertising SUCK.

matks's picture
Activity Score 476

I wouldn't generalise it. But this one definetly sucks. And why the lion? Why?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

nothing new and I'm not really sure that this one can work... i don't believe in it.