Surprisingly original

February 2008

Ambient advertisment created by Saatchi & Saatchi, Denmark for Stimorol, within the category: Confectionery, Snacks.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Simon Wooller, Cliff Kagawa, Silas Jansson
Photographer: Ulrik Boel Bentzen
Other additional credits: Jan Tvilling

Comments (11)

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LeeHarvey's picture
Activity Score 3045

Surprisingly original? Snickers used a surfer in a fountain, on a surfboard, I think at least a year ago. Nothing original about this commercial.

Kateter's picture
Activity Score 2029

True. True.

SeanMartin's picture

"Hello, I'm crazy and perhaps a little stupid, but as long as you're paying me a few bucks, sure, I'll go in there and risk my neck for the sake of your product."

And I'm not sure I buy that a company like Saatchi would go along with something (1) so dangerous and (2) so illegal.

silenciorn's picture
Activity Score 153

don't worry, not even the fountain was harmed in the production of this ad. It's all digitally composited.

si fai il mio nome, non ci sono più...

sneakyhands's picture
Activity Score 1857

no concept, plus stimorol sounds like E.D. medication.

Hibon's picture
Activity Score 3736

saatch a great idea + ....not expensive at all on production(client must be happy). Well done guys.(hope no young creative agency will just jump from "la Tour Eiffel" just to do something similar for a french cheeeeeeeese ad.(la vaaaach)

Simple ideas are the best !

geek's picture
Activity Score 41

I expected better from S&S. Disappointing. No Cannes for you!

MC's picture
Activity Score 18

Waooou filmed like a viral...It's trendy but not easy to do...

MC's picture
Activity Score 18

It's trendy but not esay to make "viral"...Quicksilver...

luismon's picture
Activity Score 36


this is what i think.

teens wont relate to this cause it's not original fun behaviour, it's agency meeting room fun behaviour.

askon's picture
Activity Score 433

they didnt hide the pill

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

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