Stimorol: Surprisingly original

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Simon Wooller, Cliff Kagawa, Silas Jansson
Photographer: Ulrik Boel Bentzen
Other additional credits: Jan Tvilling
Aired: February 2008


LeeHarvey's picture
3045 pencils

Surprisingly original? Snickers used a surfer in a fountain, on a surfboard, I think at least a year ago. Nothing original about this commercial.

Kateter's picture
2029 pencils

True. True.

SeanMartin's picture

"Hello, I'm crazy and perhaps a little stupid, but as long as you're paying me a few bucks, sure, I'll go in there and risk my neck for the sake of your product."

And I'm not sure I buy that a company like Saatchi would go along with something (1) so dangerous and (2) so illegal.

silenciorn's picture
153 pencils

don't worry, not even the fountain was harmed in the production of this ad. It's all digitally composited.

si fai il mio nome, non ci sono più...

sneakyhands's picture
1857 pencils

no concept, plus stimorol sounds like E.D. medication.

Hibon's picture
3736 pencils

saatch a great idea + ....not expensive at all on production(client must be happy). Well done guys.(hope no young creative agency will just jump from "la Tour Eiffel" just to do something similar for a french cheeeeeeeese ad.(la vaaaach)

Simple ideas are the best !

geek's picture
41 pencils

I expected better from S&S. Disappointing. No Cannes for you!

MC's picture
18 pencils

Waooou filmed like a viral...It's trendy but not easy to do...

MC's picture
18 pencils

It's trendy but not esay to make "viral"...Quicksilver...

luismon's picture
36 pencils


this is what i think.

teens wont relate to this cause it's not original fun behaviour, it's agency meeting room fun behaviour.

askon's picture
433 pencils

they didnt hide the pill

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

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