Stihl: Coupon

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Released: February 2008

15 comments

Banner2k5's picture
Banner2k5
551 pencils

very nice.

Mtl Dave's picture
Mtl Dave
274 pencils

cool

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love this freakin' agency. They absolutely get it!

Copy_Can's picture
Copy_Can

Why wouldn't the guy just take the freakn' chain saw? And how in the world would he get up there?

As far as "someone arrived one morning and took the coupon", I call bull.

jebus's picture
jebus
478 pencils

Sure looks good on this awards layout though, dunnit?

Copy_Can's picture
Copy_Can

Unfortunately, it probably may.

Although I'd definitely call hack on this STHIL ad if I were a judge on the awarding panel.

alvinpck's picture
alvinpck
1467 pencils

Kinda nice.
But is the 'show' only for one day?
Is the chainsaw waterproof?

...
http://alvinpck.deviantart.com/gallery/

Vicomte's picture
Vicomte
287 pencils

I love it

Wheelspin's picture
Wheelspin
44 pencils

Very similar in execution to the Heinz billboard that said 'Any food tastes supreme with Heinz' where they had a guy eat the billboard over four days. (Can't find the link, I have the images but no clue how to paste images here).
But having said that, I think this idea is still great. Who cares if the execution is similar, it totally works for this brand. Good show guys.

mdimmer's picture
mdimmer
83 pencils

well, one of the first posts in a while to get a reaction out of me. Very nice.

ivan's picture
ivan

hope to see more of you! :)

Ivan Raszl, admin of AotW

daniel ieraci's picture
daniel ieraci
333 pencils

Very nice piece. I would love seeing this in action, although I understand the issue with it being a one-off event that can easily be missed by lots of potential viewers.

bknowlden's picture
bknowlden
3647 pencils

I love Rethink.

Guest's picture
Guest

I really like the concept of this ad but i wish they would have indicated that it was a coupon so that after the demonstration is over, the viewer would still know that it was a coupon... something like "see coupon below" or scissors to indicate that it had been cut.. because what's there after the coupon is missing?

Boxey's picture
Boxey
8885 pencils

not likely that the audience would be there to witness the coupon removal.

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