Stihl: Coupon

Stihl: Coupon

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Released: February 2008

Your rating: None Average: 5.3 (8 votes)

Comments

Banner2k5's picture
Submitted by Banner2k5 on Sun, 2008-04-27 04:38.

very nice.

www.bahonsadvertising.co.uk

Submitted by Mtl Dave on Sun, 2008-04-27 07:31.

cool

Submitted by A.G. Pennypacker on Sun, 2008-04-27 12:49.

I love this freakin' agency. They absolutely get it!

Submitted by Copy_Can on Sun, 2008-04-27 15:38.

Why wouldn't the guy just take the freakn' chain saw? And how in the world would he get up there?

As far as "someone arrived one morning and took the coupon", I call bull.

Submitted by jebus on Sun, 2008-04-27 15:57.

Sure looks good on this awards layout though, dunnit?

Submitted by Copy_Can on Sun, 2008-04-27 16:56.

Unfortunately, it probably may.

Although I'd definitely call hack on this STHIL ad if I were a judge on the awarding panel.

alvinpck's picture
Submitted by alvinpck on Sun, 2008-04-27 19:53.

Kinda nice.
But is the 'show' only for one day?
Is the chainsaw waterproof?

...
http://alvinpck.deviantart.com/gallery/

Submitted by Vicomte on Mon, 2008-04-28 03:05.

I love it

Submitted by Wheelspin on Mon, 2008-04-28 05:01.

Very similar in execution to the Heinz billboard that said 'Any food tastes supreme with Heinz' where they had a guy eat the billboard over four days. (Can't find the link, I have the images but no clue how to paste images here).
But having said that, I think this idea is still great. Who cares if the execution is similar, it totally works for this brand. Good show guys.

Submitted by mdimmer on Mon, 2008-04-28 09:48.

well, one of the first posts in a while to get a reaction out of me. Very nice.

ivan's picture
Submitted by ivan on Mon, 2008-04-28 09:58.

hope to see more of you! :)

Submitted by daniel ieraci on Mon, 2008-04-28 14:42.

Very nice piece. I would love seeing this in action, although I understand the issue with it being a one-off event that can easily be missed by lots of potential viewers.

Submitted by bknowlden on Wed, 2008-04-30 10:19.

I love Rethink.
--
brandon

www.brandonknowlden.com