Stichting Natuur&Milieu: Tofu Dress

Holland’s Next Top Model, Kim Feenstra, wears a golden tofu dress at the première of Zorro the Musical totally in style of Lady Gaga (meat dress!) This stunt was set up by Raúl&Rigel and was part of the campaign of Stichting Natuur & Milieu to promote the website, a kind of ebay where you can buy and find more info about meat alternatives. Flexitariërs are people who don’t eat meat one or more days a week because of the damage consequence to the environment.

Advertising Agency: Raúl&Rigel, Netherlands
Creative Director / Art Director: Alexis Verschueren


Gi_bo's picture
1385 pencils

Unless theres a sign attached to it saying its made of tofu, i really dont think it gets the point across


kleenex's picture
31573 pencils

I agree.....

Lazarus's picture
1538 pencils


RaulRigel's picture
3 pencils

The sexy tofu dress gained a lot of attention of the journalists on the red carpet, during the enormous amount of interviews Holland's Top Model Kim Feenstra explained the journalists why she was wearing that dress! So that 's how we got the point across!

F.Abboud's picture
218 pencils

I agree; it's the PR Coverage and buzz about the dress that deliver the message. I love the idea

yoono's picture
115 pencils

sorry I still don't get it. what this ad means?

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