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Stichting Natuur&Milieu: Tofu Dress

Holland’s Next Top Model, Kim Feenstra, wears a golden tofu dress at the première of Zorro the Musical totally in style of Lady Gaga (meat dress!) This stunt was set up by Raúl&Rigel and was part of the campaign ikbenflexitarier.nl of Stichting Natuur & Milieu to promote the website ikbenflexitarier.nl, a kind of ebay where you can buy and find more info about meat alternatives. Flexitariërs are people who don’t eat meat one or more days a week because of the damage consequence to the environment.

Advertising Agency: Raúl&Rigel, Netherlands
Creative Director / Art Director: Alexis Verschueren

6 comments

Gi_bo's picture
Gi_bo
1385 pencils

Unless theres a sign attached to it saying its made of tofu, i really dont think it gets the point across

GiBo

kleenex's picture
kleenex
29421 pencils

I agree.....

Lazarus's picture
Lazarus
1502 pencils

Weak.

RaulRigel's picture
RaulRigel
3 pencils

The sexy tofu dress gained a lot of attention of the journalists on the red carpet, during the enormous amount of interviews Holland's Top Model Kim Feenstra explained the journalists why she was wearing that dress! So that 's how we got the point across!

F.Abboud's picture
F.Abboud
218 pencils

I agree; it's the PR Coverage and buzz about the dress that deliver the message. I love the idea

yoono's picture
yoono
115 pencils

sorry I still don't get it. what this ad means?

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