stern.de: Cinema

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser's Supervisor: Julia Duden

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12 comments

teenquey's picture
teenquey
290 pencils

Very good! It'd create a buzz.

peak900's picture
peak900
211 pencils

perfect - everybody should have a look at their website http://www.grabarz.de/... juft in case you like MAC ;))

Wordnerd's picture
Wordnerd
6662 pencils

hm. one time award idea. nice, though.

boi4ki's picture
boi4ki
6 pencils

interesting idea, but drops a litle shadow on the movie that comes.

the mouth that roared's picture
the mouth that ...
24 pencils

it's interesting but not original. saatchi&saatchi london has ever did a similar stunt for british airways in 1991: a woman from audience to speak to her boyfriend on screen.

Disco Munky's picture
Disco Munky
3900 pencils

Very nice concept. You could take this further still, by changing locations and incidents and use available media nearby. Would take some doing, but you'd find people would probably respond quite well.

"readthiswhileIstareatyourtits"

Doin' it for the points

ADebutant's picture
ADebutant
266 pencils

f*cking rad. now that's some damn good thinking.

"Our factories make cosmetics. We sell hope." -M.Factor

The Pope's picture
The Pope
124 pencils

gooooood

daniel ieraci's picture
daniel ieraci
333 pencils

Genius, I love it.

The Pope's picture
The Pope
124 pencils

AN IDEA JUST LIKE THIS WON IN THE 90' THE GOLD LION IN CANNES FOR A COMPANY NAMED " MOVICOM" NOW NAMED MOVISTAR.

Freaksho's picture
Freaksho
14 pencils

damn.thats just smart!

Hardy's picture
Hardy
42 pencils

Very smart. I'm sure they got at least 80% response from the 120 people in the theater.

That is at least 80 clicks on the web page. If they continue with that before every movie they could climb up to a thousand clicks within a few days!!!

Pretty soon 82 000 000 Germans will be at their feet!

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Draw your own conclusions.

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