Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser's Supervisor: Julia Duden
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12 Comments
Very good! It'd create a buzz.
perfect - everybody should have a look at their website http://www.grabarz.de/... juft in case you like MAC ;))
hm. one time award idea. nice, though.
interesting idea, but drops a litle shadow on the movie that comes.
it's interesting but not original. saatchi&saatchi london has ever did a similar stunt for british airways in 1991: a woman from audience to speak to her boyfriend on screen.
Very nice concept. You could take this further still, by changing locations and incidents and use available media nearby. Would take some doing, but you'd find people would probably respond quite well.
"readthiswhileIstareatyourtits"
Doin' it for the points
f*cking rad. now that's some damn good thinking.
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
gooooood
Genius, I love it.
AN IDEA JUST LIKE THIS WON IN THE 90' THE GOLD LION IN CANNES FOR A COMPANY NAMED " MOVICOM" NOW NAMED MOVISTAR.
damn.thats just smart!
Very smart. I'm sure they got at least 80% response from the 120 people in the theater.
That is at least 80 clicks on the web page. If they continue with that before every movie they could climb up to a thousand clicks within a few days!!!
Pretty soon 82 000 000 Germans will be at their feet!
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Draw your own conclusions.
He who dares wins!