Sterling, dog training center: Newspaper

Being a qualified dog trainer, Sterling needs the most effective channel to reach its selected target market. The prospective clients are selected based on information acquired from dog groomers, breeders or dog clubs. These sources give out information about which dog owners may need help from Sterling to train their dogs.

Sterling then directly distributes the direct mail just like how newspapers are delivered, which is thrown to the doorstep of each prospective client.

Agency: David, Jakarta, Indonesia
Creative Directors: Hendra Lesmono & Jeffry Gouw
Art director: Handri Karya
Copywriter: Admira Pustika


nish's picture
96 pencils

Nice idea. But I wouldn't touch a roll of paper which looked
torn and shat on by a dog. Nice idea, though.

henduraa's picture

hi ivan, it's jakarta Indonesia, not Malaysia.

ivan's picture

Yes, of course. Sorry.

RAZ21's picture
253 pencils

love it!

popmilk's picture
36 pencils

this is good.. so good as long as its not a scam.. hahahaha

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