Sterling, dog training center: Newspaper
Being a qualified dog trainer, Sterling needs the most effective channel to reach its selected target market. The prospective clients are selected based on information acquired from dog groomers, breeders or dog clubs. These sources give out information about which dog owners may need help from Sterling to train their dogs.
Sterling then directly distributes the direct mail just like how newspapers are delivered, which is thrown to the doorstep of each prospective client.
Agency: David, Jakarta, Indonesia
Creative Directors: Hendra Lesmono & Jeffry Gouw
Art director: Handri Karya
Copywriter: Admira Pustika