Stella Artois is all about quality. And promotions are usually about price. When these two contradicting thoughts were put together, the answer is almost too obvious: "pay more" coupons from Stella Artois. Authentic-looking Stella Artois coupons were run in cheap neighbourhood discount newspapers. But with one difference: the Stella Artois coupon is the only one offering the consumer to pay "more" instead of "less." Because Stella Artois is worth it.
Agency : LOWE, New York, USA
Art Director, VP Creative Supervisor: Raj Kamble
Copywriter, Senior Copywriter: Anselmo Ramos
Executive Creative Director: Peter Rosch, John Hobbs
Chairman, Chief Creative Officer: Mark Wnek