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A portrait out of words

Agency Network: 
Published/Aired: 
November 2011
Description: 

A portrait out of words - your portrait written by street authors.The artists are authors and the sketch is a short story written on the spot.

Ambient advertisment created by ‏Y&R, Israel for Steimatzky, within the category: Retail Services.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Amit Gal
Art Director: Shirley Bahar
Copywriter: Orit Bar-Niv

Comments (3)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's not a portrait, it's an interview. If *only* these 'street authors' [anyone with a pen] could actually make a face out of letters, that might be something to hinge a campaign on. This effort boils down to "tell your life story to a stranger, who will write it down and charge you for the effort. Oh, and buy books."

Lost in translation, or lost in Wrong?

sync's picture
sync
Activity Score 107

w
t
f
?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's not a portrait, it's an interview. If *only* these 'street authors' [anyone with a pen] could actually make a face out of letters, that might be something to hinge a campaign on. This effort boils down to "tell your life story to a stranger, who will write it down and charge you for the effort. Oh, and buy books."

Lost in translation, or lost in Wrong?

arthor's picture
arthor
Activity Score 513

Handwriting dakota, faux bold. I think I have finally seen it all.

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