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Stayfree Ultra-Slim: Fax

Stayfree Ultra-Slim: Fax
Your rating: None Average: 3.2 (26 votes)

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Vp Creatives: Hugo Corredor, Giovanny Martinez
Group Directors: Claudia Murillo
Art Director: Claudia Murillo
Copywriter: Andrés Norato
Illustrator: Leonardo Salgado
Published: 2008

15 Comments

Mezooo's picture 174 pencils

...and has suction power like normal paper...?

Guest commenter's picture

I don't think this works. The intentions are good but not enough to make a great idea.

sneakyhands's picture 1871 pencils

Sept 11th at 9:20AM? yeah, you might wanna change that. my advice is not to fax around bloody (pun?) maxi pads to every office in town.

Guest commenter's picture

Sneakyhands, i dont understand your comments.(just like some ad's that you need a dictionary)...maybe you too clever and i'm too dumb ?

copywriter28's picture 4 pencils

This is Cannes.
New media and good idea.

Good work guys.

Kateter's picture 2040 pencils

this is not Cannes. this is rip-off.
old media (done for agency; they were looking for creatives and sent the sum they were offering; example: copywriter wanted, $40.000 a year, logo).
bad idea. extremly bad for this product.

bad work.
really bad.

Mandark's picture 407 pencils

oh yea..what an amazing idea....send pad faxes arround offices..so that all the men inthere start making paper hats and laugh and make airplanes with them...embaress the women at the work place nicely done...sure they'll remember the brand that made their day at the office...
I think the HR will have some though colective meetings about sexual harasement after this fax...

"U think it's perfect?! Press delete and start again!"

Dale's picture 374 pencils

This misses the mark. The copy is awful and I say that understanding that there are translation issues. The concept is bad because it doesn't target the audience and that should have been obvious when you made the copy explain the concept. All other errors aside, that should have been a red flag when you bantering the idea about.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

alvinpck's picture 1465 pencils

Seems like the receivers in the photos are men.

...
http://alvinpck.deviantart.com/gallery/

iamcreative's picture 239 pencils

This is not cannes.
No way.

ranggamus's picture 53 pencils

couldn't agree more

copywriter28's picture 4 pencils

The previous are client's commentaries
Is simple idea, is so thin as a paper.
Ok guys, the board not is a perfect, but is a great job.
Is a great media.

I repeat, is cannes
It is my opinion.

Chesh's picture 17 pencils

I take it you work for sancho, right?

scott's picture

very bad

Guest commenter's picture

Is simple, is good. Good job.

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