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Fax

Agency Network: 
Published/Aired: 
May 2016
Description: 

Ambient advertisment created by BBDO, Colombia for Stayfree, within the category: Health.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Vp Creatives: Hugo Corredor, Giovanny Martinez
Group Directors: Claudia Murillo
Art Director: Claudia Murillo
Copywriter: Andrés Norato
Illustrator: Leonardo Salgado

Comments (15)

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Mezooo's picture
Mezooo
Activity Score 174

...and has suction power like normal paper...?

Guest commenter's picture
Guest commenter

I don't think this works. The intentions are good but not enough to make a great idea.

sneakyhands's picture
sneakyhands
Activity Score 1857

Sept 11th at 9:20AM? yeah, you might wanna change that. my advice is not to fax around bloody (pun?) maxi pads to every office in town.

Guest commenter's picture
Guest commenter

Sneakyhands, i dont understand your comments.(just like some ad's that you need a dictionary)...maybe you too clever and i'm too dumb ?

copywriter28's picture
copywriter28
Activity Score 4

This is Cannes.
New media and good idea.

Good work guys.

Kateter's picture
Kateter
Activity Score 2029

this is not Cannes. this is rip-off.
old media (done for agency; they were looking for creatives and sent the sum they were offering; example: copywriter wanted, $40.000 a year, logo).
bad idea. extremly bad for this product.

bad work.
really bad.

Mandark's picture
Mandark
Activity Score 407

oh yea..what an amazing idea....send pad faxes arround offices..so that all the men inthere start making paper hats and laugh and make airplanes with them...embaress the women at the work place nicely done...sure they'll remember the brand that made their day at the office...
I think the HR will have some though colective meetings about sexual harasement after this fax...

"U think it's perfect?! Press delete and start again!"

Dale's picture
Dale
Activity Score 370

This misses the mark. The copy is awful and I say that understanding that there are translation issues. The concept is bad because it doesn't target the audience and that should have been obvious when you made the copy explain the concept. All other errors aside, that should have been a red flag when you bantering the idea about.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

alvinpck's picture
alvinpck
Activity Score 1467

Seems like the receivers in the photos are men.

...
http://alvinpck.deviantart.com/gallery/

iamcreative's picture
iamcreative
Activity Score 262

This is not cannes.
No way.

ranggamus's picture
ranggamus
Activity Score 53

couldn't agree more

copywriter28's picture
copywriter28
Activity Score 4

The previous are client's commentaries
Is simple idea, is so thin as a paper.
Ok guys, the board not is a perfect, but is a great job.
Is a great media.

I repeat, is cannes
It is my opinion.

Chesh's picture
Chesh
Activity Score 17

I take it you work for sancho, right?

scott's picture
scott

very bad

Guest commenter's picture
Guest commenter

Is simple, is good. Good job.

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