20 comments

adcook's picture
adcook
156 pencils

The same was done by Colenso BBDO for a Star Wars episode about 7 years ago.

Still nice though.

jojo2's picture
jojo2
10 pencils

Please put this on your site Jo La Pompe.

Gray67's picture
Gray67
10 pencils

Nice idea. However the light sabers don't look like that. If they could have put translucent colouring infront of them to make them look more accurate that would be cool. None the less it attracts attention, I'd look at it, I'd think about it, I'd get it then I'd consider the free lightbulbs.

Rog's picture
Rog
6094 pencils

Expected, it may be.
But cool, this still is.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
kalpesh78
2580 pencils

Awesome... wish you woul've covered 2 lights with different col. papers..

ideas....30 minutes nahi toh free.

boRn2tRy's picture
boRn2tRy
42 pencils

Simple.

Cool !!!

Desi's picture
Desi
1052 pencils

First thought, but a good one.

besoz's picture
besoz
48 pencils

Cool

Noyel's picture
Noyel
24 pencils

Cool... but what if we added like a handle to the bottom of the panel. wont it look close to a lightsaber then?

CurryJ's picture
CurryJ
955 pencils

My thoughts exactly!

================================================
I think; therefore I am

teenie's picture
teenie
1894 pencils

I think that would be overkill. It's nice the way the light hints at lightsabres without actually having to spell it out. It works because it's subtle. Add the handles and it's on its way to being a groaner.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Very strong counterargument.
The power of suggestion is still a precious commodity in visual communication..

Minimum's picture
Minimum
1496 pencils

No, i think it is fine as it is, because of its simplicity. If you go and add colours and handles like suggested here, you are making a board again. You are just making some sort of translucent poster.
This way (the true briliance) It is so simple, just because they did not use a poster at all! they only made a payoff.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

lsadunb's picture
lsadunb
575 pencils

Good Idea.

Psycho Pirate's picture
Psycho Pirate
65 pencils

I'm with Minimum on this one. I like its simplicity and its "happy coincidence" factor. I don't know if it's a great ad or if it's going to be a winner, but if I walked by this sign, I'd think it's quite cool.

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

I remember the Colenso BBDO campaign, Star Wars is back.
it had trash baskets as R2D2, and cinammon buns like princess Leia,
and the light saber was just one neon at the bus stop.
Really good, fun ads, one of the first guerrilla actions.

djspiralz's picture
djspiralz
491 pencils

clever!

whitespace's picture
whitespace
1953 pencils

If the idea within the first 3 seconds, don't tweak already.

monchebeat's picture
monchebeat
114 pencils

the idea is Nice but the execution no much...

thaistylez's picture
thaistylez
224 pencils

expected for a long time, since I was a child.

but never tought it could be like this...

well done !

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