Staples: Promo - Paper as much as you can carry

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss

Published: 
June 2010

10 comments

de_martin's picture
de_martin
71 pencils

Funny, but not hahaha funny.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Matt Tonkin's picture
Matt Tonkin
168 pencils

Any lawsuits over back injuries/ falling paper on people?

Blashyrkh's picture
Blashyrkh
32882 pencils

It's polystyrene, and one solid object.

Matt Tonkin's picture
Matt Tonkin
168 pencils

I meant the people going into the store and carrying way more paper than they can handle.

Blashyrkh's picture
Blashyrkh
32882 pencils

Ah. I don't think dumbs are the target. :)

velle's picture
velle
1550 pencils

LOL

Guest's picture
Guest

nice and envolving.:)

keithstoeckeler's picture
keithstoeckeler
425 pencils

Works well. If I saw a bunch of people with huge stacks of paper it would get my attention. And the Staples red doesn't hurt either to attract eyeballs.

Dzsoi's picture
Dzsoi
8007 pencils

This is good, hats off for making an interesting promotion.

KubaLibre's picture
KubaLibre
78 pencils

I would say that pain reliever Motrin did a better job...

http://www.youtube.com/watch?v=pFpRAqVzRWk

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