Staples: Guerilla Campaign - Tape-Branding

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss
Published: June 2010

7 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Excellent campaign though I'm not to fond about this one. To be honest, it's still polluting the city.

silvi's picture
silvi
4172 pencils

City looks dirty with this type anywhere.

Guest's picture
Guest

it would have been cool if the call to action invited you to pick up this tape rolls and bring them back to the store for a discount. AND THERE YOU HAVE IT A CLEAN CITY AGAIN.

Guest's picture
Guest

Agree

Guest's picture
Guest

i think it's every smart,and help save money for client.

bobby666's picture
bobby666
1460 pencils

nice promo stunt. cost effective and eye-catching. good work guys.

Guest's picture
Guest

Good Idea, but there's something missing.
What's the reason and relevance for the tape(apart from being eye catching)? please explain.

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