Staples: Guerilla Campaign - Tape-Branding
Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss
Published: June 2010



7 Comments
Excellent campaign though I'm not to fond about this one. To be honest, it's still polluting the city.
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City looks dirty with this type anywhere.
it would have been cool if the call to action invited you to pick up this tape rolls and bring them back to the store for a discount. AND THERE YOU HAVE IT A CLEAN CITY AGAIN.
Agree
i think it's every smart,and help save money for client.
nice promo stunt. cost effective and eye-catching. good work guys.
Good Idea, but there's something missing.
What's the reason and relevance for the tape(apart from being eye catching)? please explain.