Staples: Car-Promo - So cheap that you buy more

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova
Grafik: Barbora Panikova
Copywriter: Michael Preuss
Consultant: Nina Preuss
Published: June 2010


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

That's actually a pretty good idea. I like it. But looking upon the photo, there's still some space left in that car ;-)

Blashyrkh's picture
32876 pencils

Poor BMW

Guest's picture

how the hell would someone with a BMW go and full his car with products from Staples? No really. Maybe with a VAN, i believe you. but with a BMW, comon

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Well I don't know Staples but I think most people on the street think as much as you ;p

Guest's picture

In germany a BMW is like a toyota in japan or like a ford in USA.

Gi_bo's picture
1385 pencils

I think youre rattling on something that´s pointless, Who cares if its a bmw, vw, or a truck for that matter?. The message is sent across the same way.


CUTIEPIE's picture
347 pencils

Hahahaha great come back! :D

silvi's picture
4172 pencils

Congrats! Excellent idea.

thedesignaddict's picture
5415 pencils

Nice and inexpensive idea.

jamesrothenburg's picture
554 pencils

NIce idea, I really like how simple and easy to execute it is.

bobby666's picture
1460 pencils

simple and sweet. brilliant ideation and superb execution. good work guys. cheers!

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