xcreativity's picture
2374 pencils

ahahah... Brilliant idea!! Seriously!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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picopalqlea's picture
999 pencils

You touch and i"ll kill you...
I dont see this working at all, total scam.

bubblestheclownfish's picture
618 pencils

Agreed pico - you touch my feet and I'm gonna clock someone in the head. People need their personal space and dignity - hang tags for product off any part of me and I'm going to do everything in my power NOT to buy your brand. Maybe I'll buy someone else's. If these were willing participants, or dummies in bodybags that's one thing, but this could be offensive.

thedesignaddict's picture
5415 pencils

Another classic case of 'advertising done for advertising people'. If you did this for real you'd end up with a black-eye and maybe a broken nose.

hilazon's picture
150 pencils

so fake

Dzsoi's picture
6705 pencils

Several newspapers ran stories about it? Really? Because of these tags? Zurich must be a VERY a sleepy town...

J Designer's picture
J Designer
2420 pencils

lol I think its quite funny. This may be a scam...but as they said the people were sleeping - so who knows maybe they didnt wake up in time to have a go at the people puting the tags on their feet or their friends feet, so who knows, it could be real.

Either way i like it. well done.

iwannatalktosamson's picture
701 pencils

Nice idea, but I agree that no one wants to be touched or advertised to while they're relaxing under the sun.
It might have worked better as a stunt--hire people to lay on the beach to raise awareness of the issue.

sirvan's picture
29870 pencils

A good SCAM test: if the "advertising" would get your ass kicked, it's probably SCAM.


"I love some things, and don't love some other things."

anHiiieeta's picture
328 pencils

good idea.

oedipus's picture
36 pencils

A black eye or a broken nose is a small price to pay for such a great idea. Well done.

michdec's picture
440 pencils

are you kidding? it's completely flawed!

Kateter's picture
2029 pencils

are they serious?
this is sooooooooooo fake.

it's also idiotic.

ask me what I'd do to an arrogant agency creative touching my girlfriend.

Spoonfeederxxx's picture
641 pencils

So let me get this straight...

Demonstrate that sun kills people and then use people to execute it...

I can see the creative review now...

ECD: Don't worry, we can afford to kill a couple of models for the sake of this idea, after all, it's such a great idea...

Got to love the sheer ballsiness of it...

kagzmainah's picture
631 pencils

i think its a brilliant idea, but i'd be pissed mad if you tagged me!

sneakyhands's picture
1857 pencils

you could hire a group to sunbathe with toe tags, but that would compromise your message.

cboccia's picture
24 pencils

If this is real, then it's a serious invasion of personal space. Can't we agree that there are just some places where advertising should never appear? Like our consumers' unwitting bodies??

--Casey Boccia
Carton Donofrio Partners

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

Viralmente's picture
15 pencils

very very strong

NiceGal's picture
13 pencils

Come on, the sun doesn´t kill you. Just put on some sun block and enjoy life. Nobody is going to stop going to the beach or to the park and enjoying a nice day.

When creating a campaing for skin cancer awareness don´t try it by puting the blame on the sun. You have to focus on people, and making them understand that only takes them to use the right protection to avoid skin cancer... You should be saying: do you wanna live long and healthy? then put on the god*** sun block.

Kiy's picture
28 pencils


feddy_boo179's picture
71 pencils

Is it too late. . . only when they wake up do they realize that they've absorbed enough sunlight :( Why don't take their notice previously ? Besides, the tags are not big enough to draw people's attention, and who cares what are being hung around little toes on the beach or park?

ralphstieber's picture
136 pencils

cool... äh...hot.

Charlie_12's picture
97 pencils

beautiful and simple. requires no words! although it doesn't need to be done 3 times..

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