Stabilo: Non-stop Escalator

To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.

Advertising Agency: Grey, Hong Kong
Creative Directors: Paul Chan
Copywriters: Paul Chan
Art Director: V Lau
Photographer: Jonathan Wong, Lok Chan

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21 comments

truecopy's picture
truecopy
400 pencils

"Straight to the point" guys ;) Well done!

"Sex sells. Truth even better." - A friend

andrej dwin's picture
andrej dwin
939 pencils

is this a rip off, or have I just seen this one ad before?
I'm really not sure.

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benedict0007's picture
benedict0007
elmikel's picture
elmikel
1147 pencils

great! hard to miss indeed.

itch's picture
itch
806 pencils

yea, kinda similar to the one did preciously. but this idea is way better to proof the long lasting features. well done.

* it's not how good you are. it's how good you want it to be *

Kateter's picture
Kateter
2020 pencils

pity they didn't put it right on the beginning of the escalator (where it's really moving). but nevertheless it's great idea. hats off.

club9's picture
club9
40 pencils

This is way cool!

Best piece of ambient I've seen for some time - a truly clever and witty way of saying long lasting.

Great idea. Well done guys.

wkanaan's picture
wkanaan
483 pencils

i think its quite clever BUT, i still don't get something: are they saying its long lasting? or are they just making an ad that connects the highlighter with something yellow?

Toni's picture
Toni
106 pencils

It's okay.

Guest's picture
Guest

copy cat

Spanky's picture
Spanky
4898 pencils

doesn't quite work since the floor isn't moving where it's placed.

and it's a rip off anyway

Rog's picture
Rog
6094 pencils

Nice adaption of the 'kerbside' idea.
Something about escalators at the moment??!!

>>>> That's not an ad. THIS is an ad.

Ainadaliel's picture
Ainadaliel
271 pencils

IT'S BEEN DOOOOONE! Geez.

Guest's picture
Guest

Cool idea

love ads visit - www.ad-dig.com/upcoming

AdFeast's picture
AdFeast

This idea is much better than the other one (on the pavement).

This is actually placed by escalators for a reason - to dramatise long lasting.

It's a great idea. hats off guys !

A winner !

SHot's picture
SHot

I love it !

hobo's picture
hobo

done before...fail!!

AsIseeit's picture
AsIseeit

Spanky's right. Doesn't work since the floor it's standing on isn't moving. Plus the original's better as curbs are often painted yellow and you gotta believe the marker did it. And there is that it was the orignal one.

Fogerty Gomez's picture
Fogerty Gomez

People... we get payed to create new ideas, not to adaptations. Rip Off, end of the discussion!!!

ad eater's picture
ad eater

shame on you, keith ho. i feel pity on u. try to do some real work for real client please. just try to win some stupid awards and secure your position as ECD is not going to earn you any reputation at all! Wake up!

Guest's picture
Guest

Batey Singapore did it before.

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