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The blessed outdoor ad

Agency: 
Published/Aired: 
January 2011
Description: 

Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.

Advertising Agency: TBWA Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Tara McKenty, Iain Nealie
Art Director: Beth O\'Brien
Copywriter: Tom Darlow

Comments (6)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Ha. Funny. I won't be making church. Thanks guys.

suresh90's picture
suresh90
Activity Score 620

Nice :)

morse's picture
morse
Activity Score 17364

Brave church. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I seriously don't understand Christianity...

Boxey's picture
Boxey
Activity Score 8881

I'm Christian and seriously don't understand this.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Got to give them props for the phrase 'drive-by blessing', but that's all. Saying that driving past a blessed billboard is a viable alternative to a church service, not something I'd imagine the god squad would have approved. Puzzling and a bit sad, this.

jackblack's picture
jackblack
Activity Score 2350

Ha. Funny. I won't be making church. Thanks guys.

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