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Glow in the dark menu

Agency Network: 
Published/Aired: 
March 2008
Description: 

Ambient advertisment created by Lowe, South Africa for St Elmo’s Wood Fired Pizza, within the category: Food.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Directors: Chris Charoux, Juliet honey
Copywriters: Dominique silva, Lee Naidoo

Comments (15)

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sp101's picture
sp101
Activity Score 137

Yes, could see this is working. A nice idea for a shitty brief ;)

jungleraven's picture
jungleraven
Activity Score 291

Brilliant.
9/10

Wordnerd's picture
Wordnerd
Activity Score 6692

woohey, nice idea, and perfectly fitting line!

wildbore's picture
wildbore
Activity Score 749

effective!

ChuckNorris's picture
ChuckNorris
Activity Score 834

Great idea.

But something with the same mechanic won a gold student clio last year.

A glow in the dark card for an electrician.

http://www.clioawards.com/winners/index.cfm?medium_id=999&award_id=2&s...

(It's the first on the right, but it's missing the picture)

ivan's picture
ivan

It's very cool. My fav today! :)

philippertl's picture
philippertl
Activity Score 656

Very good idea!

ILLUSTRATION / DESIGN www.philippertl.co.uk

skinny's picture
skinny
Activity Score 161

Spot on!

Vicomte's picture
Vicomte
Activity Score 287

So simple. That´s great!!!

bknowlden's picture
bknowlden
Activity Score 3647

Does a brief really exist for "advertise for pizza you can get during the occassional blackout" ? Either way, cool little piece.

Chris's picture
Chris
Activity Score 1985

great

drunk dave's picture
drunk dave
Activity Score 1066

nice nice and nice. where relevant meets creative.

klaussnow's picture
klaussnow
Activity Score 1675

St Elmo's Fire!!!!

anyone?anyone?

... its already been done...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm very tempeted to sing "Man In Motion" right now. But after that embarrassing "kumbaya" incident, I'm having second thoughts...

Wheelspin's picture
Wheelspin
Activity Score 44

Nice concept.

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