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Squeaky Clean Mirror

Published/Aired: 
November 2006
Description: 

The idea is to place shiny utensils around sharp bends in parking spaces of commercial complexes, hotels and housing apartments. In place of the usual convex mirrors, these utensils act as an interesting reminder that Pril cleans the best.

Advertising Agency: TBWA, New Delhi, India
Creative Director: Probir Dutt
Art Director: Tulika Seth
Copywriter: Tulika Seth

Comments (15)

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Highest Rated

aix's picture
aix
Activity Score 49

This is nice! well done!

adroit1's picture
adroit1
Activity Score 42

Don't like.
Visual pun in 360.
But then I am no adfest judje.

rajeshmkd's picture
rajeshmkd
Activity Score 16

nice concept, but what is the use in that place?

Skor's picture
Skor
Activity Score 208

its a convex mirror, usually found in parking lots to see if a car is coming from the other side,
before you turn

Kay's picture
Kay
Activity Score 161

like it, but stil can improve. Bronze!

nuclearshower's picture
nuclearshower
Activity Score 233

Love the idea, but yea i agree with kay, could be better.

jungleraven's picture
jungleraven
Activity Score 291

i lik it...as it is

justpassingby's picture
justpassingby
Activity Score 1368

why cant they just say this is a cool idea we came up with, its a fake but it shows how creative we are INSTEAD of the bullshit explanation they have trying to convince us that this was really budgeted for and they really did place them around town for a week or so.

hwaris's picture
hwaris
Activity Score 28

totally agree with JPB, done for the heck of proving that we can think creative too

MCP's picture
MCP
Activity Score 231

Its been done before - check under january 2007 outdoor.
http://www.creativecircle.co.za/frameset.htm

B128's picture
B128
Activity Score 392

And how did you conclude that South Africa did it first?
This ad was published Nov. 2006

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

So?

MCP's picture
MCP
Activity Score 231

Assumption that the South African one has already been awarded?

picturejockey's picture
picturejockey
Activity Score 658

I am wondering if the target users are going to see this.

http://www.picturejockey.com

RajToo's picture
RajToo
Activity Score 134

Bit of a crap media placement, consumers aren't going to remember this when they go shopping. Smells of scam.

aix's picture
aix
Activity Score 49

This is nice! well done!

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