Sprite: Tell it like it is, 4

Sprite Zero – No sugar. No bull***t.

Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell


theassailante's picture
234 pencils

its rather creative.

thinkFRESHdesign's picture
242 pencils

Somewhat creative? Now, we all know MAD Magazine did this on the back of every single issue (i.e. Fold A to B) that was ever published (starting in the 80's no less). So creative it's not. This concept is totaly forced and the copy is irrelevant to the product. Refreshing. Sprite. Sex. Lingerie. Window shopping. The right window. No sugar. No bulls--t. What? So much for "image is nothing. Thirst is everything". What a f--ked up branding message this soda-pop company is sending to their consumers.

original doodles + creative sweat = thinkingfresh.ca

jennywhx's picture
1142 pencils

fold my magazine? okie..i like how the text appear after holding, but may i know what is inside the SEX window? sex toys?
not a bad one, but using same method perhaps can come out a even more creative ad.

the_ashlands's picture
1394 pencils

of course their sex toys....what else do they look like?

Desi's picture
1052 pencils

This says shoes are bulls***t. :) Nice idea.

slim's picture
1047 pencils

Yeah! Stick it to the shoes!!

PeteHH's picture
202 pencils

Great concept, I just fear people are too lazy to fold their magazine.

dingo's picture
26 pencils

more than "inspired" by the beck video for "girl"


popdistortion's picture
1594 pencils

Anybody remember the MAD comic books? Also had a fold feature in every issue. This here is ok, seems pretty obvious what the result will be with the sex window on the right.

Jozef's picture
60 pencils

Concept had been literally a thousand times before. MAD magazine best known for it as you said. But McDonald's has done the same thing in some of their magazine ads. Chevrolet also had used a similar concept in a truck video commercial.

Effective concept, but not very orginal.


slim's picture
1047 pencils

The folding thingy's been done (and usually much better and less obvious than here). As have campaigns about 'telling it like it is'. Doesn't work for me.

addyhoch10's picture
2592 pencils

i don't think the idea has been overdone and i wouldn't estimate the MAD mag reference as negative either.
people will certainly remember this ad because of it's interactive character.
it looks a bit forced but i think that's unavoidable when you do 4 of them.
though the hockey team ad could have been done better, it just looks strange with this duplicate player.

the_ashlands's picture
1394 pencils

i agree....the dup player and that other guys arm (the one that goes over the shoulder) could have been varied a little.

chief's picture
19 pencils

Last page MAD magazine ??

the_ashlands's picture
1394 pencils

MAD magazine inside back cover fold-in.....

wikipedia link

google images link

Demme's picture
30 pencils

sweet. sweet mad magazine memories flooding back. al jaffee should be here to witness this!

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